The Brand of an Athlete – Reconsidering Its Dimensions

Title The Brand of an Athlete – Reconsidering Its Dimensions Author Mihaela Constantinescu, Classification JEL M31 Abstract In a world of multiple and diverse sports products (equipment, events, teams, athletes, merchandising, training and coaching services, broadcasting, etc.), the branding process requires a very dedicated approach in terms of product’s characteristics, …

Social media instruments’ use and importance for the marketing communications mix – An exploratory analysis on companies’ in Romania

Title Social media instruments’ use and importance for the marketing communications mix – An exploratory analysis on companies' in Romania Author Andreea Pachițanu, Classification JEL M31 Abstract The emergence and unprecedented popularity of social media among consumers has dramatically changed the balance of forces involved in the attention economy: who …

Social-Media Platforms and Marketing of Higher Education Institutions

Title Social-Media Platforms and Marketing of Higher Education Institutions Author Irina Iosub, Adelina Ivanov, Dan Smedescu, Classification JEL M31 Abstract The paper introduces the reader to social media as a marketing tool in the first section, then investigates the motivation behind using social media. In the following section it delves …

Segmentation of Supplementary Post-graduated Education (Case for a Russian University)

Title Segmentation of Supplementary Post-graduated Education (Case for a Russian University) Author Diana Yampolskaya, Olga Vasilyeva, Alexander Zobov, Classification JEL M390, I210 Abstract The process of supplementary education has great influence on the quality of life of modern people. Only continuous perfection of his professional skills will enable a person …

To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?

Title To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World? Author Ioana Sinziana Burcea, Classification JEL M31 Abstract This research study explores the extent to which parents rely on gender marketing when purchasing products …

Business Process Management as a Strategy to Make Organizational Innovation

Title Business Process Management as a Strategy to Make Organizational Innovation Author Fabrizio Baldassarre, Francesca Ricciardi, Raffaele Campo, Classification JEL M31 Abstract Currently it is necessary for companies to innovate products and services in order to create value for customers, reducing costs and improving business performance. It is essential to …

Developing the Profile of Green Consumer and Family Decision Making Model: A Review

Title Developing the Profile of Green Consumer and Family Decision Making Model: A Review Author David Yoon Kin Tong, Chau Keng Tee, Hishamuddin Ismail, Classification JEL L26 Abstract Ecopreneur’s business activity involves the understanding of the relationships between creating and selling ecological products to eco-consumers and the environmental consequences associated …

Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government

Title Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government Author Dries Verlet, Classification JEL D73 Abstract At the moment, the public sector all over Europe undergoes an efficiency and effectiveness cure. The financial economic crisis sheds another light on several changes. It surely rises, …

Crowdsourcing: Looking for a Pattern

Title Crowdsourcing: Looking for a Pattern Author Maria Colurcio, Stella Carè, Angela Caridà, Monia Melia Classification JEL M31 Abstract During last years the relevance of crowdsourcing has increased both among scholars and practitioners: about the 85% of the Best Global Brands developed crowdsourcing projects during last 10 years (eYeca, Annual …