The Effects of Smoking on the Health of the Urban Population

Title The Effects of Smoking on the Health of the Urban Population Author Ionel Dumitru, Narcisa Ciobotar, Silvia Elena Cristache, Florica Georgeta Rotaru, Classification JEL M31 Abstract After undergoing a harvesting and processing process, nicotine is a product available in a very advantageous distribution system, such as cigarettes, cigarettes, chewing …

Marketing Approaches to Attract Investments in Municipalities

Title Marketing Approaches to Attract Investments in Municipalities Author Evgeniya Tonkova, Sevdalina Hristova, Dancho Petrov, Classification JEL M31, R58 Abstract In recent decades there has been an increase in competition between municipalities, including among the towns themselves. The free movement of people, goods and capital within the EU and the …

Business Ethics of a Leader of NGO for Children in Needs

Title Business Ethics of a Leader of NGO for Children in Needs Author Elmira Naberushkina, Olga Volkova, Oksana Besschetnova, Classification JEL I31 Abstract The purpose of the research is to study the business ethics of a leader of non-government organization that provides the assistance to needed children. The study is …

The Brand Effect – Living the Brand in Negotiations

Title The Brand Effect – Living the Brand in Negotiations Author Anne Maria Stefani, Classification JEL M31 Abstract Prior studies in marketing could confirm that the humanization of the brand through the sales person is beneficial for the brand perception by the customer during the selling process. While this research …

Specific Applications of Weather-Based Marketing

Title Specific Applications of Weather-Based Marketing Author Evgeniya Tonkova, Classification JEL M31 Abstract The rapid penetration of new technologies in business and using them largely by consumers is a prerequisite for designing new applications for the purposes of marketing. Binding marketing decisions with big data is already a necessity which …

On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception

Title On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception Author Marcello Tedeschi, Giovanna Galli, Maria Cristiana Martini, Classification JEL M31 Abstract Interpersonal trust is considered a risk moderator in choice under uncertainty (Einhorn, Hogarth, 1988) so it can help people to make decisions …

Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern

Title Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern Author Ricardo Correia, Jorge Lengler, Classification JEL M30, M31 Abstract Literature indicates that internationalization is a phenomenon influenced by firm specific and environmental factors. However, the international entrepreneurship literature has recently attributed to entrepreneur …