Title Organizational Performance and Digitalization in Industry 4.0 Author Dragos TOHANEAN, Sorin-George TOMA, Ionel DUMITRU Classification JEL M10. Abstract The aims of the paper are to present the relationship between the concepts of organizational performance and digitalization in Industry 4.0, and to illustrate the case of a globally operating German …
Title Corporate Image of Banks: Comparative Study in Bulgaria and Romania Author Tsvetelina DIMITROVA Classification JEL M31, M37. Abstract Topics related to corporate brand image and the way customers perceive the brands are widely spread and gain a lot of attention among academics and practitioners as well. All specialists, who …
Title The Analysis of the Importance of Branding Elements in the Romanian Music Industry Author Yardena VIANU, Mihaela CONSTANTINESCU, Ștefan-Claudiu CĂESCU Classification JEL M31. Abstract This paper focuses on the multiple ways of building a brand in the current music industry, with a focus on Romania. The main idea of …
Title Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems Author Bistra VASSILEVA Classification JEL M31, L10. Abstract Innovation through creation, diffusion and use of knowledge has become a key driver of economic growth and provides part of the response to many new societal challenges. However, the determinants of innovation …
Title Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland Author Plamena PALAMAROVA Classification JEL M31, L83. Abstract Adventure tourism is one of the fastest growing segments of the tourism industry and has been recognized as a powerful tool that can promote sustainable development in …
Title Evolution of the IT Industry and its Development Potential Author Cristina VEITH Classification JEL M15, M54, F23, J24. Abstract The IT & C industry is currently the industry’s fastest growing sector, doubling its turnover over the past six to seven years, to 6% of GDP at the end of …
Title Industry 4.0 IT: Solutions in the Romanian Food Industry Author Cristina VEITH Classification JEL O12, O33. Abstract The study presents the advantages using IT solutions for the Romanian restaurant industry in the context of industry 4.0. The Romanian government is also concerned about the chances and prospects offered by …
Title Nostalgia of Memorable Experiences and the Revisit to Tourism Locations Author Mariana PEREIRA, Luis HOR-MEYLL Classification JEL M31. Abstract Consumers often seek in tourism a means to relive experiences and remarkable moments in their lives. Experiences lived in the past, guarded in memory, can create feelings of nostalgia that …
Title Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features Author Elif Tugba AYDINLIYURT Classification JEL M15. Abstract This paper examines individuals’ psychological motivations that affect one’s intention to continue using information systems. Information systems continuance model establishes the theoretical basis for this study …
Title Leadership Style – Evidence from Manufacturing Industry in Northeastern Bulgaria Author Miglena Pencheva Classification JEL M14, M10, M54. Abstract The purpose of that paper is to explore leadership style in manufacturing entities, located in Northeastern Bulgaria. The investigation grounds in Full range leadership model. Individual level of conceptualization is …
