The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants

Title The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants Author Andreea Orîndaru, Mihaela Constantinescu, Ștefan-Claudiu Căescu Classification JEL I23, M31. Abstract Academic research and, more precisely, its funding have been a major concern for both institutions and policymakers. And one way to tackle with the …

Funding scientific research in Romanian economic universities

Title Funding scientific research in Romanian economic universities Author Mihaela Constantinescu, Andreea Orîndaru, Ștefan-Claudiu Căescu Classification JEL I23, M31. Abstract Knowledge has always been a never-ending growth space where the more we discover, the more there is to be discovered. Within this framework, research has played an enormous role as …

Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature

Title Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature Author Raluca Ecaterina Brandabur, Mihaela Moisa Danaila, Crina Ramona Antip, Monica Maria Mihaila Classification JEL M30, M31, A2. Abstract Designed as a case study, this paper explores the opportunity to use marketing research tools (eg., secondary …

Assessing the applicability of neuromarketing tools in online social networks from a business perspective

Title Assessing the applicability of neuromarketing tools in online social networks from a business perspective Author Laura Daniela Roșca (Tănase), Mihaela Constantinescu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan Classification JEL M31 Abstract Online migration characterizes both consumers and the business environment, which makes us see the integration of new technologies in this …

Leverage IoT Technologies for Customer Acquisition and Retention

Title Leverage IoT Technologies for Customer Acquisition and Retention Author Mihai-Cristian Orzan, Iulia Adina Zara Classification JEL M31 Abstract The Internet of things is a dynamic network of devices that communicate with each other and provide important data for any business. This communication is established through sensors embedded in devices …

Necessity for Semantic Web Development in User Interaction

Title Necessity for Semantic Web Development in User Interaction Author Alexandra – Cristina Dinu, Violeta Rădulescu, Anca Francisca Cruceru Classification JEL M31 Abstract Cyberspace compiles an enormous “network” of data created, transformed and informational resources designed to disseminate its products by users. Most of this data is designed to respond …

Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment

Title Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment Author Cristiana Chiriac, Laura Daniela Roșca Classification JEL C45, C53, C83, D87, M31, M37. Abstract Eye-tracking is an innovative way of finding where participants look in a video-commercial, at which car components from the automotive industry video-commercials …

An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry

Title An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry Author Cristiana Chiriac, Ștefan Grapă, Mihai-Cristian Orzan Classification JEL C45, D87, M31, M37. Abstract Nowadays, every human individual interacts with video-commercials on digital devices such as TV, laptop, smartphones. The persona that watches the …

Environmental Policy in the Romanian Public Sector

Title Environmental Policy in the Romanian Public Sector Author Alexandru Dumitru Bodislav, Carmen Valentina Rădulescu, Daniel Moise, Sorin Burlacu Classification JEL M31 Abstract Romania has very extensive legislation dealing with environmental issues. Romania’s accession to the European Union on 1 January 2007 played a significant role in the drafting of …

Customer Engagement Consequences for Firms

Title Customer Engagement Consequences for Firms Author Katarzyna Żyminkowska, Nagaraj Samala, Edyta Gołąb-Andrzejak Classification JEL M31 Abstract Purpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE …