Title Transformation in Consumers’ Behaviours and Attitudes Toward Services in Romania Author Laura Daniela Roșca (Tănase) Classification JEL M31. Abstract Since 1989, the fall of the communist era in Romania and until now, the services economy has known a gradual transformation towards a fully functional market economy. Even if the …
Title Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach Author Andreea Orîndaru, Mihaela Constantinescu, Daniela Ioniță, Ștefan-Claudiu Căescu, Florina Botezatu Classification JEL M31. Abstract In an era of massive expansion of digital communication, companies around the world and across industries face the …
Title The Link Between Innovation, Digitalization and the Energy Sector – a Bibliometric Analysis Author Maria-Floriana Popescu Classification JEL C88, M21, Q49. Abstract Innovation is a key driver of the energy transition cycle nowadays and will help countries in achieving climate targets and in the fight towards decarbonisation in the …
Title Peculiarities of the European Funds Programming Period in Terms of Regional Development Author Vasile Ionel POPESCU, Ionel Dumitru Classification JEL O0, O20, O47. Abstract One of the main key policies of the European Union is regional development. It is based on the principle of financial solidarity and provides support …
Title Marketing and Management of European Funds in ROMANIA in the Last 10 Years Author Vasile Ionel POPESCU, Ștefan Boboc Classification JEL O0, O20, O47. Abstract Through this article we want to highlight the marketing and management of structural funds in Romania, in the last 10 years, through a theoretical …
Title The Organic Food Market in Romania Author Mihai Stoica, Mihai Mehedințu, Magdalena Stoian, Alin Stancu, Alina Filip, Mihai-Ioan Roșca Classification JEL M00, M10. Abstract Consumers’ concerns in the direction of maintaining personal health and environmental protection, together with the revaluation of these trends by worldwide organizations, have led to …
Title The Effects of Viral Marketing, Including Fake News, in Elections Campaigns Author Florina BOTEZATU, Paul COSMOVICI, Ștefan-Claudiu CĂESCU, Maria Daniela FRAȚILĂ, Alina ALECU Classification JEL M31. Abstract The purpose of this article is to present how viral marketing works in politics, especially in election campaigns. At present, viral techniques …
Title The Implications of Ethics and Responsibility in Public Management Author Maria Daniela FRAȚILĂ, Paul COSMOVICI Classification JEL M31. Abstract Public values are currently an essential aspect in the decision-making process in the public management sector. The “public value” theory plays an important role in the process of identifying managers …
Title Using Big Data in Marketing and Advertising: A Case Study Author Adrian Ionuț MOȘESCU, Raluca Giorgiana CHIVU, Ștefan-Claudiu CĂESCU, Ionuț-Claudiu POPA, Florina BOTEZATU Classification JEL M31. Abstract Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the …
Title The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study Author Raluca Giorgiana Chivu, David-Florin Ciocodeică, Adrian Mociu Classification JEL M31. Abstract The phrase “Marketing has always existed” is well known; but not as common is “Marketing exists everywhere in different forms.” In this article, …
