Current issue

Journal of Emerging Trends in Marketing and Management – Volume I – No. 1 – 2021 Please cite this article as: etimm (2021) Current issue. Journal of Emerging Trends in Marketing and Management. http://www.etimm.ase.ro/?p=409

The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions

Title The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions Author Raluca Năstase ANYSZ, Nicolae Alexandru POP, Vlad Daniel SAVIN Classification JEL L14, M31, N20, H83. Abstract This study analyses the financial performance of public entities registered in the European Transparency Register based …

Color Perception Analysis on Consumers

Title Color Perception Analysis on Consumers Author Denisa-Roxana Muntean, Ștefan Claudiu Căescu, Adrian-Ovidiu APOSTOL Classification JEL M31, D15, E32, D47. Abstract In the present paper we have realized a pchychological study that aims to determine how color affects our day-to-day decisions. The key aspects of the study are drawn by …

Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness

Title Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness Author Krzysztof BORODAKO, Jadwiga BERBEKA, Michał RUDNICKI, Mariusz ŁAPCZYŃSKI Classification JEL M30, L80, L86. Abstract The aim of this paper is to gain a deeper insight into the interrelatedness between online visibility indicators (which are the spheres of …

Election Marketing and Neuromarketing from a Politician’s Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania

Title Election Marketing and Neuromarketing from a Politician’s Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania Author Ancuta Nicoleta REMETE, Laura BACALI, Ioan Claudiu REMETE, Ioana Diana BAIDOC Classification JEL M31. Abstract The pandemic period has generated major changes …

Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge

Title Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge Author Ancuța Nicoleta REMETE, Laura BACALI, Ioan Claudiu REMETE Classification JEL M31. Abstract A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order …

Design Thinking for Strategizing? – A Critical Literature Review

Title Design Thinking for Strategizing? – A Critical Literature Review Author Sandro GRAF Classification JEL M10, M13, Q31. Abstract In an increasingly complex and dynamic business environment, accelerated even further by the coronavirus pandemic, decision-makers face the challenge of shaping the future of their organizations under uncertainty and with increasing …

Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context

Title Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context Author Laurent CARPENTIER, Aurély LAO Classification JEL M31. Abstract This research examines the mutual commitment in inter-organizational relationships between distributors and suppliers belonging to a diverse network in which we find integrated distributors and other independents. …