Title The Effects of Smoking on the Health of the Urban Population Author Ionel Dumitru, Narcisa Ciobotar, Silvia Elena Cristache, Florica Georgeta Rotaru, Classification JEL M31 Abstract After undergoing a harvesting and processing process, nicotine is a product available in a very advantageous distribution system, such as cigarettes, cigarettes, chewing …
Title Experiential Marketing and Advertising Efficiency – a Marketing Experiment Author Cristiana Sangiorzan, Mihaela Constantinescu, Classification JEL M31 Abstract The present paper describes a marketing experiment which studied the influence of music on advertising. It was shown that with the help of music, ads can be viewed for longer periods, …
Title Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix – An International Social Media Experts Analysis Author Andreea Pachițanu, Classification JEL M31 Abstract
Title Assessment of Communication Effects: Cultural Events in Varna, Bulgaria Author Plamena Palamarova, Classification JEL G14, M31, L82 Abstract In recent years, interest in the creative industries has grown globally in the context of current trends in consumer behavior. The public interest in creative activities in Bulgaria has also grown, …
Title Marketing Approaches to Attract Investments in Municipalities Author Evgeniya Tonkova, Sevdalina Hristova, Dancho Petrov, Classification JEL M31, R58 Abstract In recent decades there has been an increase in competition between municipalities, including among the towns themselves. The free movement of people, goods and capital within the EU and the …
Title Business Ethics of a Leader of NGO for Children in Needs Author Elmira Naberushkina, Olga Volkova, Oksana Besschetnova, Classification JEL I31 Abstract The purpose of the research is to study the business ethics of a leader of non-government organization that provides the assistance to needed children. The study is …
Title The Brand Effect – Living the Brand in Negotiations Author Anne Maria Stefani, Classification JEL M31 Abstract Prior studies in marketing could confirm that the humanization of the brand through the sales person is beneficial for the brand perception by the customer during the selling process. While this research …
Title Specific Applications of Weather-Based Marketing Author Evgeniya Tonkova, Classification JEL M31 Abstract The rapid penetration of new technologies in business and using them largely by consumers is a prerequisite for designing new applications for the purposes of marketing. Binding marketing decisions with big data is already a necessity which …
Title On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception Author Marcello Tedeschi, Giovanna Galli, Maria Cristiana Martini, Classification JEL M31 Abstract Interpersonal trust is considered a risk moderator in choice under uncertainty (Einhorn, Hogarth, 1988) so it can help people to make decisions …
Title Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern Author Ricardo Correia, Jorge Lengler, Classification JEL M30, M31 Abstract Literature indicates that internationalization is a phenomenon influenced by firm specific and environmental factors. However, the international entrepreneurship literature has recently attributed to entrepreneur …
