Social-Media Platforms and Marketing of Higher Education Institutions

Title

Social-Media Platforms and Marketing of Higher Education Institutions

Author

Irina Iosub, Adelina Ivanov, Dan Smedescu,

Classification JEL

M31

Abstract

The paper introduces the reader to social media as a marketing tool in the first section, then investigates the motivation behind using social media. In the following section it delves into basic and recommended strategies for successful marketing in these new online mediums, while focusing on their application in higher education institutions. In the last two sections two top ranked universities’ social media presence is presented and analyzed, and lastly there is a discussion about the necessity and the means of measuring and tracking the effect of social media marketing.

Keywords

Social media marketing, higher education, social media measurement.

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Please cite this article as: etimm (2016) Social-Media Platforms and Marketing of Higher Education Institutions. Journal of Emerging Trends in Marketing and Management. http://www.etimm.ase.ro/?p=130