Contents
Title
Social-Media Platforms and Marketing of Higher Education Institutions
Author
Irina Iosub, Adelina Ivanov, Dan Smedescu,
Classification JEL
M31
Abstract
The paper introduces the reader to social media as a marketing tool in the first section, then investigates the motivation behind using social media. In the following section it delves into basic and recommended strategies for successful marketing in these new online mediums, while focusing on their application in higher education institutions. In the last two sections two top ranked universities’ social media presence is presented and analyzed, and lastly there is a discussion about the necessity and the means of measuring and tracking the effect of social media marketing.
Keywords
Social media marketing, higher education, social media measurement.
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