The Influence of the Rehabilited Servicespace on the Customers’ Response

The Influence of the Rehabilited Servicespace on the Customers’ Response

Title

The Influence of the Rehabilited Servicespace on the Customers’ Response

Author

Noama ABBAS, Kenan WASSOUF

Classification JEL

M31.

Abstract

This article investigates how the fingerprints of the past, allow customers to experience a unique experience. It aims to explore the role of acculturation in the perception of servicescape rehabilitated. The methodology is based on structural equation modeling, using a total sample of 326 respondents. The results allowed us (1) to identify the dimensions of a culturally marked service space and the perceptions of clients according to their degree of acculturation and appropriation of space, (2) to show that the client’s level of acculturation moderates the relationship between the perception of the rehabilitated physical environment and the quality of service. Based on these findings, we proposed theoretical and managerial implications.

Keywords

servicescape, physical environment, rehabilitation, acculturation.

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Please cite this article as: etimm (2018) The Influence of the Rehabilited Servicespace on the Customers’ Response. Journal of Emerging Trends in Marketing and Management. http://www.etimm.ase.ro/?p=467