The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study

Title

The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study

Author

Raluca Giorgiana Chivu, David-Florin Ciocodeică, Adrian Mociu

Classification JEL

M31.

Abstract

The phrase “Marketing has always existed” is well known; but not as common is “Marketing exists everywhere in different forms.” In this article, I will try to discuss the elements that any marketer must take into account. From geographical and implicitly cultural peculiarities to religious customs, tastes and preferences, any group of consumers has significant differences which, if not taken into account, can lead to failure or, worse, to the application of local legislation. Over the previous decades, our eating regimen has become heavier yet progressively adjusted. The accessibility of solid and nutritious nourishment has expanded across generally industrialized and creating nations, despite the troublesome access to this sort of food in some low-salary zones. Beside food gracefully, the plentiful research writing concerning dietary patterns explores various financial and segment factors. These are progressively hard to gauge as they rely upon numerous factors, including flighty individual conduct. Most fast choices for what item to pick from the rack depending on the transparency and straightforwardness of data gave by brands and retailers, following the supposed clean mark pattern. The introduced article centre around applicable nourishment inclinations and show how customers are keen on dietary habits, albeit just a restricted level of individuals follow a particular eating routine. The article investigates the explanations for the dietary move towards a plant-rich eating routine and what’s in question for the world condition and worldwide human wellbeing

Keywords

international marketing, globalization, cultural differences.

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Please cite this article as: etimm (2020) The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study. Journal of Emerging Trends in Marketing and Management. http://www.etimm.ase.ro/?p=656