COVID-19 and its Impact on Coworking Business Models Digitization in Slovakia

Title

COVID-19 and its Impact on Coworking Business Models Digitization in Slovakia

Author

Natalia VANCISINOVA, Anna PILKOVA

Classification JEL

L26.

Abstract

The pandemic crisis influenced the whole world and has left its mark not only on the coworkers themselves but also on the operators of these spaces. The main goal of this work is to characterize various types of coworking spaces based on regional differences in Slovakia and identifying changes in their business models digitization during the pandemic crisis. The theoretical part introduces the concept of coworking space and we discuss the changes in the coworking space business model related to a pandemic crisis. The study is based on primary qualitative research and secondary data gathered from web pages, online forums, and discussions. Several semi-structured interviews were accomplished with the selected coworking spaces in Slovakia. We obtained information about changes in coworking business models particularly from a digitization point of view related to the pandemic crisis. The interviews were transcribed and analyzed in the MAXQDA analytics pro-2020. There have been significant changes in the services provided by coworking spaces as well as there have been changes in the number of users. There was a significant decrease in revenues in all the coworking spaces. The so-called hybrid offices are a new trend in coworking spaces, and most respondents agree that coworking spaces have a bright future and will grow, be attractive, and be demanded by companies.

Keywords

Coworking space, business models, COVID-19, Slovakia, new trends.

Full Text: download pdf

Cite: download citation (for EndNote, Reference Manager, ProCite)

 

Please cite this article as: etimm (2021) COVID-19 and its Impact on Coworking Business Models Digitization in Slovakia. Journal of Emerging Trends in Marketing and Management. http://www.etimm.ase.ro/?p=710