Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?

Title Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective? Author Carmen Bălan, Classification JEL M30, M31, Z33 Abstract Do the Romanian agro-tourist boarding houses design online positioning able to have an effective impact on the target customers? The answer to this question may have critical …

ood Tourism: The Melaka Gastronomic Experience

Title Food Tourism: The Melaka Gastronomic Experience Author Xue Fa Tong, David Yoon Kin Tong, Wai Sern Tam, Classification JEL L83 Abstract Food tourism constitutes a revitalising role in tourist enterprise management. In recent years, gastronomic experiences have emerged as strategic commodity in differentiating and branding tourist destinations. Contemporary tourists …

Customer Vs. E-tailer: How Tablet Affects Mobile Commerce

Title Customer Vs. E-tailer: How Tablet Affects Mobile Commerce Author Sunday Adewale Olaleye, Classification JEL M31 Abstract Purpose – Mobile devices most especially tablet create chances and challenges for mobile commerce vendors as they seek to increase their profits and optimize online shopping. This study examines consumer behaviour with regards …

The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)

Title The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI) Author Elena Lidia Melnic, Classification JEL M31 Abstract For customer-centered banks, customer satisfaction is both a goal and a marketing tool. …

Exploring Tourists’ Emotional Experiences within a UNESCO Geo-Park

Title Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park Author Rita Cannas, Daniela Pettinao, Classification JEL M21, M31 Abstract Among the tourism customer satisfaction field of study, is emerging a new area which focuses on emotional tourism experiences’ features. Emotion and satisfaction are closely related construct. The idea is to …

Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation

Title Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation Author Amalia DUTU, Mihaela DIACONU, Olimpia OANCEA, Classification JEL M31, D20 Abstract During the last 15 years, businesses, technologies, business models have become much more complex. Business environment will continue to grow, becoming more complex and volatile, providing …

Identify of Information Asymmetry Practices in Bulgarian Goods Market

Title Identify of Information Asymmetry Practices in Bulgarian Goods Market Author Manuela Ivanova, Classification JEL M31 Abstract In the contemporary conditions of the high technological business environment, information is a valuable factor for development and success of companies and markets. Many scientists regarded information as an incoming factor, but exist …

Innovative Models for Generating Ideas in High-Tech Environment

Title Innovative Models for Generating Ideas in High-Tech Environment Author Antoniya Boykova, Classification JEL M31 Abstract Rapidly changing world creates new challenges and opportunities for business and society. Innovations help companies constantly evolve in order to adapt to changes in market conditions and alter them. The new wave of technologies …

Automated Marketing and the Need for Revising Traditional Practices

Title Automated Marketing and the Need for Revising Traditional Practices Author Evgeniya Tonkova, Classification JEL M31 Abstract The development of Internet technologies, communication and distribution models in the last decade contributed for the favourable change in companies’ business environment and the purchasing conditions for consumers. The changed understanding of distribution …

Integrated Marketing Communication Tools: Traditional vs. Modern

Title Integrated Marketing Communication Tools: Traditional vs. Modern Author Olimpia Oancea, Amalia Dutu, Mihaela Diaconu, Mihaela Brinzea Classification JEL M30, M31, M39 Abstract This paper proposes to provide a conceptual framework regarding integrated marketing communication tools modern versus traditional. The results of research performed offer the answer at the question: …