Title The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach Author Ionuț-Claudiu Popa, Adrian Ionuț Moșescu, Raluca Giorgiana Chivu Classification JEL L93, M31. Abstract The branch of air transport services is an industry in which innovative ideas can be successfully …
Title Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19 Author David-Florin Ciocodeică, Raluca-Giorgiana Chivu, Ionuț-Claudiu Popa, Adrian Mociu Classification JEL L26, M31, I12. Abstract Entrepreneurship is the most widespread process in the economy today. …
Title Branding in Higher Education Author Laura Raluca Ştefan Classification JEL M31. Abstract This study generates a new perspective on the subject of branding in higher education and it is based on a large number of research studies from different countries on several continents. The aim of the study is …
Title The Role of Digital Entrepreneurial Platforms and Bricolage Entrepreneurial Processes in Rural Transformation Author Cranmer Rutihinda Classification JEL O3, L3, R1, F6. Abstract Building on current developments of digital platform technologies and the emerging entrepreneurship theory of bricolage entrepreneurial processes, this paper develops a framework for economic and social …
Title Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study Author Madalina Cotiu, Adrian Sabou, Anca Constantinescu-Dobra Classification JEL M31. Abstract Technical higher education, especially in the electrical field has become particularly appealing in recent years due to the incresed employment opportunities …
Title Developing an Entrepreneurial Mindset among Engineering Students. A Comparative Analysis of Entrepreneurship Curriculum in Romanian Technical Universities Author Mădălina-Alexandra Coțiu, Anca Constantinescu-Dobra Classification JEL M31, L26. Abstract Current research shows entrepreneurship potential among technical university graduates is particularly high given the immediate applicability of their skills and expertise in …
Title Exploring the Influence of Green Transparency Improvement on the Trust Repair after Greenwashing Author GEN LI, Amir Homayounfard, Maged A A Ali Classification JEL M31. Abstract The growing rise in demand and consumption of green products has led to firms increasingly utilising green brands to derive competitive advantage and …
Title Exploring the Influence of Green Transparency on the Purchase Intention of Green Products Author GEN LI, Amir Homayounfard, Maged A A Ali Classification JEL M31. Abstract The issue of greenwashing has raised consumers’ suspicion towards green brands and created a negative impact on the authenticity of green brands (Chen …
Title An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa Author Mark Maritz, Ophelie Staub, Robyn Van Bergen Classification JEL M3, M31. Abstract The purpose of this research was to investigate whether certain factors can influence the purchasing behaviour of smartphones among …
Title An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study Author Mark Maritz, Jason-Leigh Byrne, Robertson Simon Classification JEL M3, M31. Abstract Investigative research was conducted in the Grahamstown-West district’s food and beverage industry to investigate the …
