A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Mode
Title A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model Author Angela Madan, Mihai-Ioan Roșca, Adrian Apostol Classification JEL M00, M30, M31, M39. Abstract The country image has an important role in present period of globalization. However, image modeling, as a holistic concept …