An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience
Title An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience Author Elena Bostănică, Mihai Cristian Orzan, Traian Năstase Classification JEL M31. Abstract Augmented reality (AR) is fast becoming one of the staples of modern communication, and the tourism industry is potentially one of …