Category: <span>JETIMM_2022</span>

A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Mode

Title A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model Author Angela Madan, Mihai-Ioan Roșca, Adrian Apostol Classification JEL M00, M30, M31, M39. Abstract The country image has an important role in present period of globalization. However, image modeling, as a holistic concept …

Marketing Campaign for Sports Clubs. Case study: Archery Club Saga

Title Marketing Campaign for Sports Clubs. Case study: Archery Club Saga Author Malina-Simona Mihalcea, Mihaela Constantinescu, Alexandru Ion Olteanu Classification JEL M31. Abstract Over the years, along with the technological development and the migration of numerous activities from the offline to the online, we have come to live in a …

Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs

Title Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs Author Ionuț-Robert Alexandru, Mihaela Constantinescu, Teodor Brahadiru Classification JEL M31. Abstract Young entrepreneurs need guidance because they come with a lot of energy and desire to do something, but if this energy is not properly directed …

Consumer Perspectives on Fairtrade Prices

Title Consumer Perspectives on Fairtrade Prices Author Monica M. Popa Sârghie, John Pracejus Classification JEL M31, M30, M20, M14, L31, L32, L38. Abstract Worldwide consumer support of disadvantaged producers from developing countries has been encouraged through a variety of options, including the acquisition of Fairtrade-certified products. Prior studies showed that …

Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest

Title Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest Author Cristina-Andreea Nicolae, Mihai-Ioan Roşca Classification JEL M31, Q56. Abstract In recent times, green purchasing behaviour has received considerable attention from researchers, consumers and companies. According to specialists, buying products that are sustainable and environmentally friendly is critical to …

Entrepreneurship Orientation in an Emerging Market: A Grounded theory Approach

Title Entrepreneurship Orientation in an Emerging Market: A Grounded theory Approach Author Sadick Alhaji Husseini Classification JEL M5, M21. L26. Abstract This study explores entrepreneurship orientation in an emerging market. The review from existing literature describes the interest of marketing scholars in the understudied African emerging market. Ghana is among …