Title The Development of Innovative Product Concept: A Case of Organic Rice in Thailand Author Pensri, Jaroenwanit, Supot Deboonmee, Uraiporn Kattiyapornpong, Classification JEL M31, M39 Abstract Due to today competitive business environment and the dynamic of consumer behavior, especially their never-ending wants and demands, the product development is therefore essential …
Title The Moderating Factors of Click on Intrusive Online Advertising Author Sarah Fakhir, Classification JEL M31 Abstract The advent of new media such as Internet, has allowed the advertising communication a new boom. Now integrated into the communication strategy, online advertising is not only means of budgetary savings but also …
Title Profile Evolution Analysis of the Persons with a Healthy Lifestyle Author Mihai Ioan Rosca, Laura Daniela Tănase, Classification JEL M31 Abstract The article aims to capture the profile evolution of the persons with a healthy lifestyle. The research was done with the aid of SNA Focus. The research is …
Title Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance Author Anca Francisca Cruceru, Daniel Moise, Classification JEL M31 Abstract Business performance depends on many factors: economic context, market trends, competitive environment, customer behavior, managerial competences, marketing and selling capabilities. The literature review offers different approaches …
Title Research of Commercialization Models of Scientific Developments in Projects of Technological Entrepreneurship Author Svetlana Karpycheva, Classification JEL O320 Abstract The article is devoted to the development a system of training future entrepreneurs for commercialization of scientific developments, which come from the Institute of Applied Physics the Russian Academy of …
Title “3G” Business Model for Marketing 4.0: Implications for Circular Economy Author Bistra Vassileva, Yordan Ivanov, Classification JEL M31, M37 Abstract During the last decades the world is in a permanent flux due to the rapid development of ICT. Marketing practice is changing with the same pace while marketing academia …
Title Digital Revolutions affecting Distribution within the Games Sector Author Malte Behrmann, Classification JEL D49, M31, Z10 Abstract The paper addresses the two main revolutions the games industry underwent within the last decade in its distribution structures: The internet shift and the mobile revolution. The author observes and describes economic …
Title The Additive Manufacturing in the Industry 4.0 Era: The Case of an Italian FabLab Author Fabrizio Baldassarre, Francesca Ricciardi, Classification JEL O14 Abstract Nowadays it is possible to create a flexible, automated and agile production, implementing complex technologies, combining physical objects and information systems. Machines and robots are able …
Title Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation? Author Krisztina Bence, Classification JEL M31 Abstract Recently the ecosystem of religious life had gone through radical changes: by the emerging of new religious movements the choices became freer than previously. Being born into a …
Title Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement Author Andriani Kusumawati, Classification JEL M31 Abstract In digital environment nowadays, data about Internet usage can be used to tailor content and advertisements to users’ interests. Interactive advertising allows customers to become more involved because they initiate most of …
