CSR and Sustainable Development – Two Concepts with Different Beginnings and a Common Future

Title CSR and Sustainable Development – Two Concepts with Different Beginnings and a Common Future Author Desislava Serafimova, Classification JEL M14 Abstract The concepts of Corporate Social Responsibility (CSR) and Sustainable development have emerged as separate independent units in different historical periods, but today their content, orientation and tools are …

Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?

Title Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook? Author Carmen Balan, Classification JEL M30, M31, M37 Abstract At present, marketing debate focuses mostly on the tremendous potential provided by social media for brand communication. Facebook is the buzzwords of the moment. The goal of the …

Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising

Title Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising Author Iuliana Raluca Gheorghe, Andra Victoria Radu, Consuela Mădălina Gheorghe, Octavian Negoiță, Victor Lorin Purcărea Classification JEL I12, I18, M37 Abstract Heath Care Social Marketing Advertising has always had a controversial perspective, as it promotes behavioral change …

Marketing Strategies for Responsible Tourism: Challenges and Opportunities

Title Marketing Strategies for Responsible Tourism: Challenges and Opportunities Author Bistra Vassileva, Classification JEL M31, M37 Abstract On a global scene, concerns about global warming, destruction of the environment, erosion of cultures and lifestyles, and millions of people still living in poverty, are increasing (International Centre for Responsible Tourism, 2012). …

Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania

Title Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania Author Manuela Pilato, Hugues Séraphin, Claudio Bellia, Ștefan Căescu, Classification JEL M31 Abstract Destinations with a negative image struggle to attract tourists (Alvarez and Campo, 2014). Research …

Human Resource Management in Social Welfare System

Title Human Resource Management in Social Welfare System Author Elmira Naberushkina, Olga Volkova, Oksana Besschetnova, Classification JEL I31 Abstract The article presents the results of the research of employees’ labor motivation, who work in social welfare system. The issues of the existing personnel policy and the degree of its effectiveness …

Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)

Title Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM) Author Philipp Hübner, Classification JEL M31 Abstract The usage of smartphones is influencing more and more customers' behaviours and shopping processes. Customers use smartphones, for …

The Industrial Internet of Things from a Management Perspective: A Systematic Review of Current Literature

Title The Industrial Internet of Things from a Management Perspective: A Systematic Review of Current Literature Author Christian Arnold, Classification JEL L00, L60, M15, O32 Abstract The Industrial Internet of Things (IIoT) refers to a novel manufacturing paradigm. In its core, it enables real-time, smart, horizontal, and vertical connection of …