What If the Enterprise Value Doesn’t Grow? Evidence from Romanian Steelmaking Companies

Title What If the Enterprise Value Doesn’t Grow? Evidence from Romanian Steelmaking Companies Author Viorica Mădălina ION Classification JEL G32, G33, G34, D46. Abstract The question investigated in this paper’s is what happens to a company that doesn’t grow its value? The analysis focuses on Romanian steelmaking companies in insolvency …

Conceptualising Influencer Marketing

Title Conceptualising Influencer Marketing Author Diederich BAKKER Classification JEL M37. Abstract Social media has become a prolific tool for companies to build their brands. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. Here, companies engage social media stars to …

Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector

Title Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector Author Kamila SŁUPIŃSKA, Anna SZWAJLIK Classification JEL M21, M31. Abstract Nowadays, when social media has become a very common communication channel between companies and customers, of particular importance is their proper …

Comparative Advantages of Territories – the Residents’ View

Title Comparative Advantages of Territories – the Residents’ View Author Yana BALASHOVA-KOSTADINOVA Classification JEL M31. Abstract Territories just like any other entity are “on the market” competing between each other on different levels depending on the stakeholders they are interested in attracting or keeping satisfied. In regards to the residents …

International Scientific Cooperation Networks of Top Universities in the CEE Region

Title International Scientific Cooperation Networks of Top Universities in the CEE Region Author Andrea Magda NAGY Classification JEL I23, F15, C45, D85. Abstract Competitiveness of higher education institutions depends highly on the ability of universities to interact with the national and international scientific community. Publishing with researchers from other countries …

Customer’s Perspective on Customer Data Usage in Mobile Banking Context

Title Customer’s Perspective on Customer Data Usage in Mobile Banking Context Author Hanna KOMULAINEN Classification JEL M31. Abstract Digitalization provides various opportunities for organizations to collect, analyze and exchange a massive amount of customer data. However, the extant research on customer data usage has mainly focused on how this could …

JETIMM_2018

Journal of Emerging Trends in Marketing and Management – Volume I – No. 1 – 2018 Please cite this article as: etimm (2018) JETIMM_2018. Journal of Emerging Trends in Marketing and Management. http://www.etimm.ase.ro/?p=31