Title Subjective Well-being and Social Media Use in Emerging Adulthood: Findings from two UK University Millennial Cohorts Author Daniele Doneddu, Frederic Boy, Gabriela Jiga-Boy, Gareth Davies Classification JEL M30, I31. Abstract The notion that engagement with social media platform reduces adolescents’ and young adults’ well-being has become a recurring feature …
Title TV Audience Measurement in Europe: Do Advertisers Really Know What They are Paying for? Author Galjina Ognjanov, Sanja Mitic Classification JEL M37 Abstract The paper aims at exploring the models of organization of TV audience measurement systems and applied methodologies with regard to transparency, reliability and overall usefulness in …
Title Entrepreneurial Challenges through Innovative Business Models – A Sigma Approach Author Dragoș Tohănean, Loredana Nicoleta Zainea Classification JEL L26, M19, O31, O32. Abstract Technologies, methods and people are the big challenges for companies. Technology trends are driving dynamic change in the digital future. In addition, the dominant IT-driven trends …
Title City Placement and Set Jetting as Unconventional Marketing Communication Tools for Local Governments Author Agnieszka Smalec Classification JEL M30 Abstract Local governments are forced to compete in an increasingly competitive environment. The competition takes place, among others, at the level of effective communication with various recipients. Not only the …
Title The Effects of Viral Marketing as an Integral Part of Political, Social Marketing Author Maria-Daniela Frățilă, Ionuț-Claudiu Popa, Alina Alecu, Florina Botezatu, Raluca-Giorgiana Chivu Classification JEL M31 Abstract In the context of the wide-ranging changes in post-communist societies, the crisis of conventional forms of political participation in advanced democratic …
Title Valences of Corporate Social Responsibility in Air Transport in Romania Author Ionuț-Claudiu Popa, Maria Daniela Frățilă, Raluca-Giorgiana Chivu, Florina Botezatu, Ionuț Mosescu Classification JEL M31 Abstract This concept is also being implemented in our country, with a predilection in recent years, especially following the growth rate in the field …
Title Flexibilisation at the Workplace and its Impact on Leadership Methods in Germany / Leadership for the Generation Z Author Laurențiu Hauser Classification JEL M5 Abstract Tomorrow’s workplace is going to be very different from today’s nine-to-five office: The so called “Generation Z” (people who were born after 1997) is …
Title Trends in Bulgarian Consumers’ Behavior Regarding Bio Foods Author Milena Todorova, Svilena Ruskova Classification JEL M31, M39. Abstract Purpose: The present paper aims to identify if Bulgarian consumers (on the example of Ruse region) follow the world trend for increased bio foods consumption defining the changes in the attitudes …
Title Romanian Consumers’ Perception on Carpooling Phenomena – A Successful Example of Collaborative Consumption Author Daniel Adrian Gârdan, Ionel Dumitru, Iuliana Petronela Gârdan, Aurelian Bondrea Classification JEL D16, M31, R40. Abstract Sharing economy represent a complex concept that is intensively debated in the last decade. Proposes an economic model based …
Title Studying the Digital Marketing Strategy through Big Data in Banking Sector Author Ionuț-Adrian Mosescu, Ștefan-Claudiu Căescu, Florina Botezatu, Raluca-Giorgiana Chivu Classification JEL M31 Abstract Along with the development of the Internet and IT technologies, there were noted changes in Digital Marketing Strategy also in Banking Sector. Until recent times, …
