Contractor’s Statement of Case to the Dispute Adjudication Board

Title Contractor’s Statement of Case to the Dispute Adjudication Board Author Bogdan Georgescu, Vasile Ionel Popescu Classification JEL K0, K1, K4. Abstract This paper is an overview of the contractor’s referral presented to the Dispute Adjudication Board with a focus on F.I.D.I.C. Contracts. It is presented the contractual and legal …

Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society

Title Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society Author Mihai-Ioan Roșca, Angela Madan Classification JEL M37; M390. Abstract Marketing is an art, used in everyday life, by producers, most of the time, to influence final consumer behavior. Advertising, as a marketing tool, …

The Impact of Brand Nostalgia on Purchase Intention among Gen Y

Title The Impact of Brand Nostalgia on Purchase Intention among Gen Y Author Stefanie Jensen, Martin Ohlwein Classification JEL M31, C12. Abstract In many cases, a brand’s past positively influences a consumer’s attitudes, preferences and ultimately brand choice. Nevertheless, the psychographic profile of Gen Y, viz. people born between the …

The Intertwining between Corporate Governance and Knowledge Management in the Time of Covid-19 – A Framework

Title The Intertwining between Corporate Governance and Knowledge Management in the Time of Covid-19 – A Framework Author Delia DELIU Classification JEL G34, O31, L22, M12. Abstract It isn’t “Love in the Time of Cholera,” but companies will face momentous challenges and trials regarding corporate governance in the time of …

Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method

Title Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method Author Alexandra Hutanu, Patricea-Elena Bertea Classification JEL M31. Abstract Even though Facebook is the most popular and most used social media platform, it is struggling with increased competition from other platforms, such as Instagram and TikTok, …

Young Consumers Demand Sustainable and Social Responsible Luxury

Title Young Consumers Demand Sustainable and Social Responsible Luxury Author Amadea Ruxandra Agapie, Gabriela Sîrbu Classification JEL M30, M31, M39, O33, Q01. Abstract The emerging new generations, such as generations Y and Z, are currently redefining the luxury industry. Consumer behaviours exhibited by these two are mostly influenced by the …

Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis

Title Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis Author Alina Popa, Raluca-Ecaterina Brandabur Classification JEL M31. Abstract Integrated Marketing Communication (IMC) is an area that emerged as a shift in the way MarCom departments were functioning at the beginning of 90’s. For the last 30 …