Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria

Title Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria Author Theoneste MANISHIMWE, Lukman RAIMI Classification JEL M21, M31, L25, L26, L32. Abstract The causal relationship between entrepreneurial marketing (EM) and organisational performance has produced mixed findings in the developed context. This study …