Category: <span>JETIMM_2020</span>

Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region

Title Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region Author AURA COLAN, TINCUȚA VRABIE, GEANINA COLAN, NICOLETA CRISTACHE Classification JEL I25, I28, M31, M53, Z18. Abstract Deming emphasizes that professional training is not only performed by organizing training sessions for …

The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business

Title The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business Author Abdollah Mohammadparast Tabas, Hanna Komulainen Classification JEL M31. Abstract The concept of the entrepreneurial ecosystem (EE) has recently attracted a lot of research attention. Despite the growing popularity, there is still a …

Factors Affecting CRM System Adoption: Evidence from Romanian SMEs

Title Factors Affecting CRM System Adoption: Evidence from Romanian SMEs Author Mihaela-Rodica Ganciu, Andreea Barbu, Ramona-Alexandra Neghină, Valentin-Andrei Mănescu, Gheorghe Militaru Classification JEL O32. Abstract In a broad sense, it includes the activities of the departments of marketing, sales, financial and technical support relative to customers, potential customers, suppliers and …

Netnography and a Summative Content Analysis Approach to Market Research

Title Netnography and a Summative Content Analysis Approach to Market Research Author Alan Shaw Classification JEL C90, D83, M30, O30. Abstract With organisations like Facebook restricting how their application programming interface (API) can be used and scholars questioning the legality and ethics of web scrapping (i.e., the use of technology …