TY  - JOUR
T1  - Segmentation of Supplementary Post-graduated Education (Case for a Russian University)
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 315
EP  - 327
PY  - 2016
T2  - 
AU  - Yampolskaya, Diana
AU  - Vasilyeva, Olga
AU  - Zobov, Alexander
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_104.pdf
KW  - Continuing education
KW  - supplementary post-graduated education
KW  - market segmentation
KW  - segment selection criteria
KW  - marketing research
AB  - The process of supplementary education has great influence on the quality of life of modern people. Only continuous perfection of his professional skills will enable a person always to be in demand at the labor market. Modern universities offer a wide range of programs and courses for supplementary post-graduated education. High competition in this field makes the universities identify the most promising directions for training specialists that are required not only in his country but also at the international markets. The Marketing department of People's Friendship University (Moscow) in May 2016 conducted a survey to identify the most attractive segments for promoting supplementary post-graduated education. The paper presents a method of the market segmentation and the results of the study.
ER  -