TY  - JOUR
T1  - Social-Media Platforms and Marketing of Higher Education Institutions
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 328
EP  - 338
PY  - 2016
T2  - 
AU  - Iosub, Irina
AU  - Ivanov, Adelina
AU  - Smedescu, Dan
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_106.pdf
KW  - Social media marketing
KW  - higher education
KW  - social media measurement
AB  - The paper introduces the reader to social media as a marketing tool in the first section, then investigates the motivation behind using social media. In the following section it delves into basic and recommended strategies for successful marketing in these new online mediums, while focusing on their application in higher education institutions. In the last two sections two top ranked universities’ social media presence is presented and analyzed, and lastly there is a discussion about the necessity and the means of measuring and tracking the effect of social media marketing.
ER  -