TY  - JOUR
T1  - Marketing Approaches to Attract Investments in Municipalities
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 222
EP  - 229
PY  - 2017
T2  - 
AU  - Tonkova, Evgeniya
AU  - Hristova, Sevdalina
AU  - Petrov, Dancho
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_111.pdf
KW  - municipality marketing
KW  - investments
KW  - integrated marketing
AB  - In recent decades there has been an increase in competition between municipalities, including among the towns themselves. The free movement of people, goods and capital within the EU and the liberalization of regulations affecting global investment have contributed to the strengthening of investor interest and its territorial deconcentration. Efforts to attract investments are made not only on national but also on local level. The activity of municipalities in this sphere is an important step towards ensuring sustainability in the development of the territory. The attraction of investments that correspond to resources, capacity and demand at municipal/municipal group level will be a top priority over the coming decades. The paper examines modern marketing approaches and means of attracting investments and embracing them within the integrated marketing of territories. Emphasis is placed on the possibility of using high technology in marketing to attract investors. The results of a survey of the practices for attracting investments, which are implemented by the municipalities in Bulgaria, are presented and guidance is given for their improvement, with a view of their more precise targeting, selection and balancing.
ER  -