TY  - JOUR
T1  - The Influence of the Rehabilited Servicespace on the Customers’ Response
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 9
EP  - 23
PY  - 2018
DA  - 2018/11/30
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - ABBAS, Noama
AU  - WASSOUF, Kenan
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_34.pdf
KW  - servicescape
KW  - physical environment
KW  - rehabilitation
KW  - acculturation
AB  - This article investigates how the fingerprints of the past, allow customers to experience a unique experience. It aims to explore the role of acculturation in the perception of servicescape rehabilitated. The methodology is based on structural equation modeling, using a total sample of 326 respondents. The results allowed us (1) to identify the dimensions of a culturally marked service space and the perceptions of clients according to their degree of acculturation and appropriation of space, (2) to show that the client's level of acculturation moderates the relationship between the perception of the rehabilitated physical environment and the quality of service. Based on these findings, we proposed theoretical and managerial implications.
ER  -