TY  - JOUR
T1  - Leverage IoT Technologies for Customer Acquisition and Retention
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 344
EP  - 349
PY  - 2019
DA  - 2019/11/30
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - Orzan, Mihai-Cristian
AU  - Zara, Iulia Adina
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_117.pdf
KW  - the Internet of Things
KW  - customer acquisition
KW  - customer retention
KW  - smart retail
AB  - The Internet of things is a dynamic network of devices that communicate with each other and provide important data for any business. This communication is established through sensors embedded in devices and objects, which can be anything from your watch to an air pollution monitor. The adoption of IoT technologies can provide companies with opportunities to better understand clients behavior, to increase productivity and reduce costs. The internet of things has changed the way companies interact with clients, allowing marketers to collect more data about their clients preferences and habits. This paper reviews and classify applications of IoT technologies for an effective marketing, attracting new clients and increasing customer engagement.
ER  -