TY  - JOUR
T1  - Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 357
EP  - 367
PY  - 2019
DA  - 2019/11/30
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - Brandabur, Raluca Ecaterina
AU  - Moisa Danaila, Mihaela
AU  - Antip, Crina Ramona
AU  - Mihaila, Monica Maria
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_119.pdf
KW  - marketing research
KW  - teaching Romanian language
KW  - case study
KW  - teacher performance
AB  - Designed as a case study, this paper explores the opportunity to use marketing research tools (eg., secondary data collection, experiment, descriptive research) in order to improve teaching methods even in less typical marketing areas, like Romanian language and literature. Three series of studies using marketing research methods applied to elementary school pupils, revealed many opportunities for Romanian language teachers in order to improve their professional skills and, more important, to increase young people interest in reading books.
ER  -