TY  - JOUR
T1  - Gender Differences in Tourism Marketing Product Perceptions
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 241
EP  - 249
PY  - 2019
DA  - 2019/11/30
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - Johann, Maria
AU  - Ghose, Sanjoy
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_91.pdf
KW  - tourism
KW  - perceptions
KW  - gender
AB  - This study explores package holiday travelers’ perceptions of tourism product attributes from the gender perspective. The research results reveal that significant differences exist in perceived levels of tourism product attributes between men and women. The perceptions of females were higher than those of males for all the statistically significant features in each of two categories of tourism product attributes. Tour package features such as hotels, price/quality relationship, and standard of the bus as well as selected experience attributes, including tourist attractions, nature/countryside, shopping opportunities, safety, cleanliness, tourist information, and possibility to communicate in English  were evaluated significantly higher by females. Several managerial implications for both tourism marketing strategists and tourism marketing product providers are discussed in this study.
ER  -