TY  - JOUR
T1  - An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 168
EP  - 181
PY  - 2020
DA  - 2020/08/31
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - Maritz, Mark
AU  - Staub, Ophelie
AU  - Van Bergen, Robyn
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_64.pdf
KW  - Marketing
KW  - Consumer Behavior
KW  - Smartphones
AB  - The purpose of this research was to investigate whether certain factors can influence the purchasing behaviour of smartphones among university students in South Africa. This was done by collecting data from Rhodes University students through web-based (online) surveys, yielding a final of 81 respondents, using convenience and probability sampling. It was found that although certain factors can be more significant than others, there was no exceptional relationship between purchasing behaviour and demographics, perceived smartphone attributes nor technological communication factors.
ER  -