TY  - JOUR
T1  - Using Big Data in Marketing and Advertising: A Case Study
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 259
EP  - 264
PY  - 2020
DA  - 2020/08/31
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - MOȘESCU, Adrian Ionuț
AU  - CHIVU, Raluca Giorgiana
AU  - CĂESCU, Ștefan-Claudiu
AU  - POPA, Ionuț-Claudiu
AU  - BOTEZATU, Florina
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_77.pdf
KW  - Big Data
KW  - Marketing
AB  - Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of "Big Data" is now globally spread and accepted. The term Big Data has become more and more known and used in many industries. In this article, exploratory research was carried out to highlight the areas in which large volumes of data are used primarily. Besides, from the marketing approach, an attempt was made to highlight the purposes of using Big Data in the context of marketing and consumer behaviour.
ER  -