TY  - JOUR
T1  - The Organic Food Market in Romania
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 280
EP  - 288
PY  - 2020
DA  - 2020/08/31
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - Stoica, Mihai
AU  - Mehedințu, Mihai
AU  - Stoian, Magdalena
AU  - Stancu, Alin
AU  - Filip, Alina
AU  - Roșca, Mihai-Ioan
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_80.pdf
KW  - green marketing
KW  - organic food
KW  - marketing channels
KW  - retail
AB  - Consumers' concerns in the direction of maintaining personal health and environmental protection, together with the revaluation of these trends by worldwide organizations, have led to the intensification of entrepreneurial initiatives in Romania in the field of organic products. Therefore, we are observing the growth of the organic food market, although at a slower pace than in countries with a tradition in this field. Hence, this paper aims to provide an overview of the Romanian food market, not before highlighting the general context in the European Union. The analysis focuses on the presentation of the development of sales on the marketing channels available at the market level and on the identification of the elements that led to the current market context. Thus, the supremacy of modern retail is noticeable, as a result of the intensified efforts of general retailers in this direction. Finally, we present the defining elements of the Romanian market and highlight the importance of marketing in its development.
ER  -