TY - JOUR T1 - Insights into the Digital Transformation of the Educational System in the Context of Covid-19 Crisis JO - Journal of Emerging Trends in Marketing and Management VL - I IS - 1 SP - 203 EP - 211 PY - 2021 DA - 2021/08/05 PB - The Bucharest University of Economic Studies Publishing House PP - Bucharest, Romania T2 - AU - TILIBAȘA, Maria Andreea AU - ACATRINEI, Carmen SN - 2537-5865 DO - UR - http://www.etimm.ase.ro/RePEc/aes/jetimm/2021/ETIMM_V01_2021_51.pdf KW - Digital competences KW - digital transformation KW - educational system KW - coronavirus crisis KW - learning experience AB - The purpose of this article is to offer an insight into the new learning layout facilitated by digital transformation in schools in the context of the coronavirus crisis (Covid-19). The digital transformation of schools is a complex process that involves a significant number of stakeholders that will provide new, unexpected learning experiences to students over a period of time that may stretch for years and generations. The Covid-19 crisis had a huge impact on the education industry since it has fostered the development of digital competences of teachers and students, together with the institutions managers. However, there are raising concerns about how effectively the Covid-19 crisis has accelerated the digital transformation of schools and to what extent it has determined people to adopt technology as a trustworthy long term tool for both teaching and learning. Based on survey conducted in a secondary school, this paper presents some of the factors that may influence the development of technology in educational environments. Also, this article highlights the many ways in which schools can benefit from the digital transformation, as well as the risks and challenges that one may encounter in using technology for educational purposes. Another aspect that has been considered was the stakeholders readiness to learn, change and innovate as well as their access to state-of-the-art equipments, learning platforms, databases, augmented reality, new educational applications, and even the Internet of Things (IoT). Finally, planning and implementing a digital strategy is a burning issue that should be dealt with by a modern management that is willing to facilitate and implement innovative teaching, training and modern evaluation tools in an age where time is a key resource. ER -