TY - JOUR T1 - Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities JO - Journal of Emerging Trends in Marketing and Management VL - I IS - 1 SP - 222 EP - 232 PY - 2021 DA - 2021/08/05 PB - The Bucharest University of Economic Studies Publishing House PP - Bucharest, Romania T2 - AU - POP, Nicolae Al. AU - STĂNCIOIU, Felicia A. AU - ONIȘOR, Lucian-Florin AU - BABA, Cristina Andrada AU - NĂSTASE ANYSZ, Raluca SN - 2537-5865 DO - UR - http://www.etimm.ase.ro/RePEc/aes/jetimm/2021/ETIMM_V01_2021_55.pdf KW - Adventure tourism KW - young travelers KW - qualitative research KW - motivational factors KW - profile AB - Adventure tourism is one of the relatively new fields of tourism, which has undergone a higher dynamic than the field in general. This study highlights the important factors taken into account by young people when they decide to choose a tourist destination so as to practice one form or another of adventure tourism. The paper completes the previous research done by specialists, synthesizing the factors that characterize adventure tourism. They were identified following a qualitative research, based on in-depth interviews with young people from 32 countries, interested in practicing this form of tourism. The research undertaken determined 16 centralizing factors, which will be used later in a quantitative research, to be validated and to support the design of a statistical-mathematical model for characterizing adventure tourism. Many researchers have described adventure tourism in terms of the unique physical characteristics of the locations where it is practiced. The added value of the current research is the identification of 16 motivational factors that characterize adventure tourism, from the perspective of those who want to practice this relatively new form of tourism. In addition to the motivational factors, the paper also outlines a typical profile of the user of adventure tourism services. ER -