TY - JOUR T1 - Optimal Distribution Management of a Milk Sector JO - Journal of Emerging Trends in Marketing and Management VL - I IS - 1 SP - 120 EP - 125 PY - 2022 DA - 2022/10/15 PB - The Bucharest University of Economic Studies Publishing House PP - Bucharest, Romania T2 - AU - Alia, Bounefla AU - Mohamed Ali, Bounefla SN - 2537-5865 DO - UR - http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_20.pdf KW - Milk KW - Sanitary standards KW - Transport conditions KW - Storage conditions KW - Artificial neural networks AB - Sanitary standards for drinking milk are often affected by unsuitable storage and transport conditions. The composition of milk is sensitive to external factors. The effect of physico-chemical factors on the bacteriology of milk during its storage phase and its transport phase is analyzed by artificial neural networks. Also, a strong acidity is unfavorable to their multiplication. Add to this, the hygiene of the container and the personnel as well as the shelf life play a big role. In order to maintain the milk in optimal conditions, it is necessary to control the storage and transport chain. This study supports the parameters that influence the process. An artificial neural network system is proposed in this analysis. The system input variables represent the factors characterizing these conditions. The output variable is expressed by maintaining the milk within the required standards. As artificial neural networks deal with complex phenomena, their application in this field makes it possible to optimize the conditions of storage and transport of drinking milk. ER -