TY  - JOUR
T1  - Efficiency of Online Advertising Strategies on Romanian Social Networking Websites
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 151
EP  - 159
PY  - 2022
DA  - 2022/11/18
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - Barbu, Lucia Nicoleta
AU  - Orzan, Mihai Cristian
AU  - Cânda, Andrei
SN  - 2537-5865
DO  - 
UR  - http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_32.pdf
KW  - Online Marketing
KW  - Social Networking Websites
KW  - Online Advertising
AB  - Social networking websites have constituted the backbone of online marketing campaigns for the last decade. The advertising budgets migrated to online tools steadily since the end of the last century, and for the past decade they became the preferred tool for most marketing campaigns around the world. Romania’s market had caught a little late on this trend, but for the last few years marketers have tried to make up for lost time and transferred most of their budgets in online, and advertising on social networking websites constituted the bulk of their efforts. The aim of our study is to determine the impact of online advertising in social networking websites on Romanian consumers and to determine if there are any significant differences to related regional markets.
ER  -