Journal of Emerging Trends in Marketing and Management – Volume I – No. 1, No. 2, No. 3 & No. 4 – 2024
Title Egocentrism Among Generation Z: The Influence on Sustainable Behavior Author(s) Brîndușa Mariana BEJAN, Ciprian Marcel POP Classification JEL Q01, Q56, M31. Abstract Generation Z is among the youngest cohorts defined by specialists. Thus, the research questions for this study are ‘How does egocentrism influence the behavior of Generation Z?’, …
Title Validating a Proposed Model on the Factors that Influence Consumers’ Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets Author(s) Athanasios KARAGIOUMLEZIS, George SPAIS Classification JEL M31, M39. Abstract Our study, grounds in Social Exchange Theory, examines how customer needs, hedonic factors, cross-channel integration, and consumer experiences impact …
Title Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model Author(s) Vasiliki LEMONIDOU, George SPAIS Classification JEL M31, M39. Abstract We examine how consumers’ feelings of guilt and their ethical beliefs—precisely idealism and relativism—impact their purchasing decisions related to Greece’s Circular …
Title Corporate Social Responsibility in the Age of Artificial Intelligence Author(s) Oana-Cristina MOGOȘ Classification JEL M31, D31, Q56. Abstract The present paper aims to determine the main impact of artificial intelligence (AI) tools and practices on corporate social responsibility (CSR). The center of the interest of the study is how …
Title Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa Author(s) Roland GOLDBERG Classification JEL M31, L81, D12. Abstract This study explored the motivational drivers that influence customers’ decisions to frequent physical fashion retail stores in South Africa, so as to be more competitive and …
Title Trend Analysis: How Consumer Demand is Changing Marketing Practices Author(s) Denisa-Roxana BOTEA-MUNTEAN, Daniela MARINICĂ, Adrian Ionuț MOȘESCU, Brîndușa BÎRSAN, Daniela Maria STANCIU (FRĂȚILĂ), Paul COSMOVICI, Ștefan-Claudiu CĂESCU Classification JEL Q01, M31, D16, Q56, O33. Abstract While the contemporary period is increasingly marked by innovation and we see this especially …
Title Using CSR to Create the Employer Identity: Case Study of Romanian Companies Author(s) Oana-Cristina MOGOȘ Classification JEL M14, M31, M5. Abstract In the current economic and social landscape, businesses are becoming more and more competitive in terms of talents attraction and employer branding can be considered the source for …
Title Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market Author(s) Laura Daniela ROȘCA, Iulia CURIC Classification JEL M31. Abstract This qualitative research explored sustainable fashion behavior among consumers in the Romanian market. The importance of clothing sustainability lies in addressing environmental, social, and economic challenges associated …
Title Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision Author(s) Andriati FITRININGRUM, Seika PARAMUDITA Classification JEL M30, M31. Abstract This study aims to determine how much attitude affects middle-class consumers’ purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by …
Title What do Female Consumers Think about Sustainable Packaging? Author(s) María Aránzazu SULÉ-ALONSO, Inés BARBETA-MARTÍNEZ, Rosana FUENTES-FERNÁNDEZ Classification JEL M30, M31. Abstract This study explores the level of knowledge among Spanish consumers regarding sustainability and their opinions on new sustainable packaging options, such as bio-based materials or bagasse. We conducted …
