TY  - JOUR
T1  - The Impact of Blockchain Technology on Marketing through Social Media
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 46
EP  - 54
PY  - 2023
DA  - 2023/05/19
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - Prelipcean, Mihai
AU  - Acatrinei, Carmen
AU  - Gradinescu, Iasmina
AU  - Cânda, Andrei
SN  - 2537-5865
DO  - 
UR  - https://www.etimm.ase.ro/RePEc/aes/jetimm/2023/ETIMM_V01_2023_59.pdf
KW  - Marketing
KW  - Social Media
KW  - Blockchain
KW  - Technology
AB  - Blockchain technology has become a particularly promising innovation in recent years, impacting various fields, including marketing. This study looks at how blockchain technology is impacting social media marketing. Through a literature review and case studies, the advantages and challenges of using blockchain technology in marketing strategies in the context of social networks are highlighted. Identified benefits include increased transparency and security, elimination of intermediaries, increased consumer trust and engagement, and increased authenticity and originality of content. However, challenges such as high costs, lack of regulation and standardization, and technical difficulties are also identified. Therefore, this study examines how blockchain technology can change the paradigms of social media marketing, providing insights and research directions for the future of this ever-evolving field. To identify this, we conducted an exploratory research on multiple articles, books and blockchain related websites, because it is a new technology and most of the information in this field can be found online. Moreover, we conducted a qualitative research based on expert interviews in the fields of blockchain and marketing through social media.
ER  -