TY  - JOUR
T1  - Trend Analysis: How Consumer Demand is Changing Marketing Practices
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 47
EP  - 59
PY  - 2024
DA  - 2024/07/26
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - BOTEA-MUNTEAN, Denisa-Roxana
AU  - MARINICĂ, Daniela
AU  - MOȘESCU, Adrian Ionuț
AU  - BÎRSAN, Brîndușa
AU  - STANCIU (FRĂȚILĂ), Daniela Maria
AU  - COSMOVICI, Paul
AU  - CĂESCU, Ștefan-Claudiu
SN  - 2537-5865
DO  - 
UR  - https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V01_2024_99.pdf
KW  - Circular Economy
KW  - Marketing Strategy
KW  - Consumer Behavior
KW  - Sustainability
KW  - Ethical practices
AB  - While the contemporary period is increasingly marked by innovation and we see this especially in the market, the consumer-company relationship is forced to constantly adapt to these changes. But what does this innovation bring, how does consumer demand change marketing practices and what are the implications of the circular economy? Analyzing the concept of trend and its influence over time from a circular and cyclical perspective, this paper examines how market demand transforms long-term marketing strategies to meet current and future market expectations, bringing to the forefront the importance of ethical, green and future-oriented marketing practices. Basically, from a cyclical, ethical and sustainable perspective, we can say that market demand constantly returns in another, innovative form. The present study focuses primarily on analyzing marketing trends through exploratory research, with a focus on transparency and ethics, fast fashion and consumerism, and how these changes influence consumer behavior and perceptions.The key findings suggest that by understanding and responding to market trends, brands can develop more effective, sustainable and innovative marketing strategies that keep pace with the ever-changing expectations of consumers, but also with the evolution of the modern world.
ER  -