TY  - JOUR
T1  - Innovative Use of Floating Solar Panels in Remediation: A Product with a Multiplicative Effect for Ukraine's Environmental Restoration
JO  - Journal of Emerging Trends in Marketing and Management
VL  - I
IS  - 1
SP  - 13
EP  - 24
PY  - 2025
DA  - 2025/04/30
PB  - The Bucharest University of Economic Studies Publishing House
PP  - Bucharest, Romania
T2  - 
AU  - CHERNIAVSKYI, Bohdan
SN  - 2537-5865
DO  - 
UR  - https://www.etimm.ase.ro/RePEc/aes/jetimm/2025/JETIMM_V01_2025_133.pdf
KW  - Floating solar panels
KW  - Post-war remediation
KW  - Innovative product
KW  - Green technology marketing
KW  - Sustainable development
AB  - The Russian invasion in Ukraine, launched on February 24, 2022, has caused widespread environmental devastation, including widespread land contamination and an acute energy crisis. This article highlights the problems of widespread soil contamination as a result of military aggression (about 30% of Ukrainian land is affected by unexploded ordnance) and energy supply problems. These problems can be addressed by integrating innovative technologies into a broader post-war remediation strategy. Floating solar panels can play a crucial role in effective post-disaster environmental recovery. Already being tested in countries such as Japan, China and India, these systems are highly efficient and offer environmental benefits. Using water surfaces, they conserve land, reduce water evaporation, stabilize temperature and improve water quality by preventing algal blooms. The natural cooling effect of water improves energy efficiency compared to ground-mounted systems, resulting in higher productivity and a quicker return on investment, making floating solar panels competitive and attractive to investors. The author examines the potential of floating solar panels (FSPs) as an innovative, multi-functional solution for post-war reconstruction in Ukraine. The aim of the study is to evaluate the feasibility and advantages of FPV technology in addressing the challenges of ecological remediation, energy security and socio-economic development. Using a systems approach, the study integrates environmental marketing, project management principles and SWOT analysis to evaluate FPV implementation. Key findings show that FPV technology offers a sustainable energy alternative that contributes to water conservation, biodiversity conservation and economic revitalization. The results of the study emphasize the role of FPV in supporting Ukraine's strategic goals of ecological restoration and energy independence, strengthening its position within the European sustainable development framework.
ER  -