{"id":1003,"date":"2024-03-06T17:52:35","date_gmt":"2024-03-06T14:52:35","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=1003"},"modified":"2024-03-06T17:55:58","modified_gmt":"2024-03-06T14:55:58","slug":"controversy-and-ethical-challenges-chatgpt-and-its-impact-on-customer-experience-and-marketing-a-study-of-professionals-perception-towards-this-emerging-trend","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=1003","title":{"rendered":"Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals\u2019 Perception towards this Emerging Trend"},"content":{"rendered":"

\nTitle<\/strong><\/span><\/span>
\n<\/h4>\n

\nControversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals\u2019 Perception towards this Emerging Trend<\/span><\/span>\n<\/p>\n

\nAuthor(s)<\/strong><\/span><\/span>
\n<\/h4>\n

\nIasmina-Iulia GR\u0102DINESCU, Elena GOGA, Mihai PRELIPCEAN, Cristian GHEORGHE, Olgu\u021ba Anca ORZAN<\/span><\/span>\n<\/p>\n

\n<\/span><\/span>\n<\/p>\n

\nClassification JEL <\/strong><\/span><\/span>
\n<\/h4>\n

\nM30, M31.<\/span><\/span>\n<\/p>\n

\nAbstract<\/strong><\/span><\/span>
\n<\/h4>\n

\nChatGPT is perceived to have a significant impact on customer experience and marketing. Hence, this paper aims to explore the ethical perspective of ChatGPT and subsequently its effect on the marketing activities through the eyes of marketing professionals. ChatGPT\u2019s ability to provide personalized support, analyses customer data, and improve customer experience has helped companies to boost their marketing efforts. As technology continues to advance, this tool will continue to play an important role in improving both customer experience and marketing. While ChatGPT is a remarkable technological achievement, its use raises important ethical implications that must be addressed (e.g., misinformation, risky content, biases and discriminatory attitudes, impersonation or phishing). As an Artificial Intelligence engine, ChatGPT has the potential to revolutionize the way in which communication is conducted. Therefore, addressing the ethical concerns will help to ensure that its usage is done in a responsible and righteous manner.<\/span><\/span>\n<\/p>\n

\nKeywords<\/strong><\/span><\/span>
\n<\/h4>\n

\nChatGPT, Artificial Intelligence, Customer Experience, Ethics, Marketing.<\/span><\/span>\n<\/p>\n

\nFull Text: download pdf<\/span><\/a><\/strong><\/span><\/span>
\n<\/h4>\n

\nCite: download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Title Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals\u2019 Perception towards this Emerging Trend Author(s) Iasmina-Iulia GR\u0102DINESCU, Elena GOGA, Mihai PRELIPCEAN, Cristian GHEORGHE, Olgu\u021ba Anca ORZAN Classification JEL M30, M31. Abstract ChatGPT is perceived to have a significant impact on customer …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[30],"tags":[],"coauthors":[18],"class_list":["post-1003","post","type-post","status-publish","format-standard","hentry","category-jetimm_2023"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1003"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1003\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1003\/revisions\/1005"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1003"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}