{"id":1016,"date":"2024-06-19T22:26:55","date_gmt":"2024-06-19T19:26:55","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=1016"},"modified":"2024-06-19T22:29:44","modified_gmt":"2024-06-19T19:29:44","slug":"middle-class-customers-attribute-impacts-on-purchasing-eco-friendly-products-decision","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=1016","title":{"rendered":"Middle-Class Customer\u2019s Attribute Impacts on Purchasing Eco-Friendly Products Decision"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Middle-Class Customer\u2019s Attribute Impacts on Purchasing Eco-Friendly Products Decision\"\/>Middle-Class Customer\u2019s Attribute Impacts on Purchasing Eco-Friendly Products Decision<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author(s)<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Andriati FITRININGRUM\"\/>Andriati FITRININGRUM, <meta name=\"citation_author\" content=\"Seika PARAMUDITA\"\/>Seika PARAMUDITA<\/span><\/span>\n<\/p>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2024\/06\/19\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"I\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"18\"\/><meta name=\"citation_lastpage\" content=\"28\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M30, M31.\"\/>M30, M31.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"This study aims to determine how much attitude affects middle-class consumers\u2019 purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by growing environmental awareness. When factors of attitude like knowledge, education, and financial situation are no longer barriers to customers\u2019 intentions, whether customers can transfer their intention into actual purchase behavior, is the motivation of this study. The planned behavior theory strongly emphasizes how an individual\u2019s attitude affects their ability to act on their intention to buy. To analyze these characteristics that affect middle-class customers in South Tangerang Indonesia, a quantitative study employing a survey is chosen as the research method. Partial Least Squares (PLS) are used to examine the relationship between attitude, customers\u2019 purchase intention, and behavior. This study shows that although attitude may not be able to act or convert into actual behavior, it can still be a driving factor for purchasing intention. This study contributes to the development of planned behavior theory and the fields of customer research.\"\/>This study aims to determine how much attitude affects middle-class consumers\u2019 purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by growing environmental awareness. When factors of attitude like knowledge, education, and financial situation are no longer barriers to customers\u2019 intentions, whether customers can transfer their intention into actual purchase behavior, is the motivation of this study. The planned behavior theory strongly emphasizes how an individual\u2019s attitude affects their ability to act on their intention to buy. To analyze these characteristics that affect middle-class customers in South Tangerang Indonesia, a quantitative study employing a survey is chosen as the research method. Partial Least Squares (PLS) are used to examine the relationship between attitude, customers\u2019 purchase intention, and behavior. This study shows that although attitude may not be able to act or convert into actual behavior, it can still be a driving factor for purchasing intention. This study contributes to the development of planned behavior theory and the fields of customer research.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Attitude, purchase intention, purchase behavior, eco-friendly products, middle-class customers.\"\/>Attitude, purchase intention, purchase behavior, eco-friendly products, middle-class customers.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2024\/JETIMM_V01_2024_85.pdf\"\/><a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2024\/JETIMM_V01_2024_85.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2024\/JETIMM_V01_2024_85.ris\" target=\"_blank\" rel=\"noopener\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Middle-Class Customer\u2019s Attribute Impacts on Purchasing Eco-Friendly Products Decision Author(s) Andriati FITRININGRUM, Seika PARAMUDITA Classification JEL M30, M31. Abstract This study aims to determine how much attitude affects middle-class consumers\u2019 purchase intentions and behavior when it comes to eco-friendly goods. Rising customer demand for eco-friendly products is encouraged by &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[31],"tags":[],"coauthors":[18],"class_list":["post-1016","post","type-post","status-publish","format-standard","hentry","category-jetimm_2024"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1016"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1016\/revisions"}],"predecessor-version":[{"id":1018,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1016\/revisions\/1018"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1016"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}