{"id":1076,"date":"2025-04-11T19:57:06","date_gmt":"2025-04-11T16:57:06","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=1076"},"modified":"2025-04-14T19:57:48","modified_gmt":"2025-04-14T16:57:48","slug":"using-big-data-in-consumer-behavior-analysis-a-case-study","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=1076","title":{"rendered":"Using Big Data in Consumer Behavior Analysis: A Case Study"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Using Big Data in Consumer Behavior Analysis: A Case Study\"\/>Using Big Data in Consumer Behavior Analysis: A Case Study<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author(s)<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Adrian Ionu\u021b MO\u0218ESCU\"\/>Adrian Ionu\u021b MO\u0218ESCU, <meta name=\"citation_author\" content=\"Denisa-Roxana BOTEA-MUNTEAN\"\/>Denisa-Roxana BOTEA-MUNTEAN, <meta name=\"citation_author\" content=\"Daniela MARINIC\u0102\"\/>Daniela MARINIC\u0102, <meta name=\"citation_author\" content=\"Br\u00eendu\u0219a B\u00ceRSAN\"\/>Br\u00eendu\u0219a B\u00ceRSAN, <meta name=\"citation_author\" content=\"Daniela Maria STANCIU (FR\u0102\u021aIL\u0102)\"\/>Daniela Maria STANCIU (FR\u0102\u021aIL\u0102), <meta name=\"citation_author\" content=\"Paul COSMOVICI\"\/>Paul COSMOVICI, <meta name=\"citation_author\" content=\"\u0218tefan-Claudiu C\u0102ESCU\"\/>\u0218tefan-Claudiu C\u0102ESCU<\/span><\/span>\n<\/p>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2025\/04\/11\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"1\"\/><meta name=\"citation_issue\" content=\"4\"\/><meta name=\"citation_firstpage\" content=\"33\"\/><meta name=\"citation_lastpage\" content=\"38\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31.\"\/>M31.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"Based on the new environment of big data, this paper expounds the connotation and characteristics of big data, and analyzes the characteristics of consumer behavior under the application background of big data analysis technology. We discuss various sources of big data, such as online interactions, social media activity, purchase history, and sensor data, emphasizing how each contributes to a deeper understanding of consumer preferences, motivations, and decision-making. In today\u2019s fast-paced, ever-changing world, a growing number of consumers rely on online platforms for information, shopping, and banking transactions. Big Data technology enables consumers to find relevant products or information, while helping companies gain insights into customer behavior.\"\/>Based on the new environment of big data, this paper expounds the connotation and characteristics of big data, and analyzes the characteristics of consumer behavior under the application background of big data analysis technology. We discuss various sources of big data, such as online interactions, social media activity, purchase history, and sensor data, emphasizing how each contributes to a deeper understanding of consumer preferences, motivations, and decision-making. In today\u2019s fast-paced, ever-changing world, a growing number of consumers rely on online platforms for information, shopping, and banking transactions. Big Data technology enables consumers to find relevant products or information, while helping companies gain insights into customer behavior.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Consumer behavior, Big data, Data analytics.\"\/>Consumer behavior, Big data, Data analytics.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2024\/JETIMM_V04_2024_116.pdf\"\/><a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2024\/JETIMM_V04_2024_116.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2024\/JETIMM_V04_2024_116.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Using Big Data in Consumer Behavior Analysis: A Case Study Author(s) Adrian Ionu\u021b MO\u0218ESCU, Denisa-Roxana BOTEA-MUNTEAN, Daniela MARINIC\u0102, Br\u00eendu\u0219a B\u00ceRSAN, Daniela Maria STANCIU (FR\u0102\u021aIL\u0102), Paul COSMOVICI, \u0218tefan-Claudiu C\u0102ESCU Classification JEL M31. Abstract Based on the new environment of big data, this paper expounds the connotation and characteristics of big &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[31],"tags":[],"coauthors":[18],"class_list":["post-1076","post","type-post","status-publish","format-standard","hentry","category-jetimm_2024"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1076"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1076\/revisions"}],"predecessor-version":[{"id":1077,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1076\/revisions\/1077"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1076"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}