{"id":1091,"date":"2025-04-30T17:10:59","date_gmt":"2025-04-30T14:10:59","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=1091"},"modified":"2025-05-03T17:12:41","modified_gmt":"2025-05-03T14:12:41","slug":"personality-traits-and-outcomes-in-a-simulated-marketing-environment","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=1091","title":{"rendered":"Personality Traits and Outcomes in a Simulated Marketing Environment"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Personality Traits and Outcomes in a Simulated Marketing Environment\"\/>Personality Traits and Outcomes in a Simulated Marketing Environment<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author(s)<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"\u0218tefan-Alexandru CATAN\u0102\"\/>\u0218tefan-Alexandru CATAN\u0102, <meta name=\"citation_author\" content=\"C\u0103t\u0103lin GR\u0102DINARU\"\/>C\u0103t\u0103lin GR\u0102DINARU, <meta name=\"citation_author\" content=\"Andreea BARBU\"\/>Andreea BARBU, <meta name=\"citation_author\" content=\"Georgeta IONESCU\"\/>Georgeta IONESCU, <meta name=\"citation_author\" content=\"Magdalena STOIAN (CIOBANU)\"\/>Magdalena STOIAN (CIOBANU)<\/span><\/span>\n<\/p>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2025\/04\/30\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"1\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"6\"\/><meta name=\"citation_lastpage\" content=\"12\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31.\"\/>M31.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"As a key component of business education, marketing simulations aim to link theoretical knowledge with practical application, enabling students and marketing professionals to familiarize themselves with the marketing operations of a company. The study focusses on the impact of personality traits on achieving performance in a marketing simulation game. The research employs a quantitative approach, using online questionnaires distributed to the entire population of an undergraduate business administration program at a state university in Bucharest. The authors used SPSS statistical software, version 23, to process the data. The results suggest that as students become more actively involved in their teams and demonstrate greater interest in team activities, the likelihood of successfully achieving the set objectives slightly increases. In addition, a lack of trust and a sense of displeasure among team members can significantly hinder overall performance. These findings provide theoretical and practical implications for stakeholders involved in the educational process.\"\/>As a key component of business education, marketing simulations aim to link theoretical knowledge with practical application, enabling students and marketing professionals to familiarize themselves with the marketing operations of a company. The study focusses on the impact of personality traits on achieving performance in a marketing simulation game. The research employs a quantitative approach, using online questionnaires distributed to the entire population of an undergraduate business administration program at a state university in Bucharest. The authors used SPSS statistical software, version 23, to process the data. The results suggest that as students become more actively involved in their teams and demonstrate greater interest in team activities, the likelihood of successfully achieving the set objectives slightly increases. In addition, a lack of trust and a sense of displeasure among team members can significantly hinder overall performance. These findings provide theoretical and practical implications for stakeholders involved in the educational process.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Simulated environment, education, emotional state, personality, team decision.\"\/>Simulated environment, education, emotional state, personality, team decision.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2025\/JETIMM_V01_2025_107.pdf\"\/><a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2025\/JETIMM_V01_2025_107.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2025\/JETIMM_V01_2025_107.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Personality Traits and Outcomes in a Simulated Marketing Environment Author(s) \u0218tefan-Alexandru CATAN\u0102, C\u0103t\u0103lin GR\u0102DINARU, Andreea BARBU, Georgeta IONESCU, Magdalena STOIAN (CIOBANU) Classification JEL M31. Abstract As a key component of business education, marketing simulations aim to link theoretical knowledge with practical application, enabling students and marketing professionals to familiarize &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[32],"tags":[],"coauthors":[18],"class_list":["post-1091","post","type-post","status-publish","format-standard","hentry","category-jetimm_2025"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1091"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1091\/revisions"}],"predecessor-version":[{"id":1092,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1091\/revisions\/1092"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1091"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}