{"id":1118,"date":"2025-09-29T22:13:39","date_gmt":"2025-09-29T19:13:39","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=1118"},"modified":"2025-09-29T22:14:24","modified_gmt":"2025-09-29T19:14:24","slug":"towards-the-sustainable-organization-challenges-and-barriers-to-sustainability-integration","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=1118","title":{"rendered":"Towards the Sustainable Organization: Challenges and Barriers to Sustainability Integration"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Towards the Sustainable Organization: Challenges and Barriers to Sustainability Integration\"\/>Towards the Sustainable Organization: Challenges and Barriers to Sustainability Integration<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author(s)<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Marjan ENTEKHABI\"\/>Marjan ENTEKHABI.<\/span><\/span>\n<\/p>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2025\/09\/29\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"1\"\/><meta name=\"citation_issue\" content=\"2\"\/><meta name=\"citation_firstpage\" content=\"77\"\/><meta name=\"citation_lastpage\" content=\"91\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"Q01, Q56, L21, M14, M16.\"\/>Q01, Q56, L21, M14, M16.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"This integrative review explores primary barriers to embedding sustainability in organizational operations globally and proposes practical solutions to advance sustainable practices. It identifies key challenges and effective strategies across diverse organizational contexts. The review synthesizes insights from scholarly sources, including peer-reviewed journal articles, books, and reports, primarily sourced from databases such as Scopus, Web of Science, and JSTOR, spanning the years 2000 to 2023. Using thematic analysis, it highlights ten critical barriers: resistance to change, resource limitations, measurement challenges, insufficient leadership commitment, short-term financial priorities, unclear metrics, regulatory complexities, supply chain intricacies, limited consumer demand, and lack of expertise. Findings indicate that fragmented regulations require proactive transparency, internal resistance demands robust communication and training, supply chain issues need advanced technologies and collaborative supplier relationships, and consumer demand benefits from education and certifications. Strategic partnerships, phased implementation, and targeted training address resource and expertise gaps, while standardized frameworks and enhanced data systems overcome measurement difficulties. The review offers a conceptual model linking barriers, impacts, and solutions, recommending stakeholder engagement, analytics investment, and adoption of frameworks like the Triple Bottom Line and SDGs. This study enriches understanding of sustainability integration by clarifying obstacles and providing actionable guidance for organizations pursuing sustainable outcomes.\"\/>This integrative review explores primary barriers to embedding sustainability in organizational operations globally and proposes practical solutions to advance sustainable practices. It identifies key challenges and effective strategies across diverse organizational contexts. The review synthesizes insights from scholarly sources, including peer-reviewed journal articles, books, and reports, primarily sourced from databases such as Scopus, Web of Science, and JSTOR, spanning the years 2000 to 2023. Using thematic analysis, it highlights ten critical barriers: resistance to change, resource limitations, measurement challenges, insufficient leadership commitment, short-term financial priorities, unclear metrics, regulatory complexities, supply chain intricacies, limited consumer demand, and lack of expertise. Findings indicate that fragmented regulations require proactive transparency, internal resistance demands robust communication and training, supply chain issues need advanced technologies and collaborative supplier relationships, and consumer demand benefits from education and certifications. Strategic partnerships, phased implementation, and targeted training address resource and expertise gaps, while standardized frameworks and enhanced data systems overcome measurement difficulties. The review offers a conceptual model linking barriers, impacts, and solutions, recommending stakeholder engagement, analytics investment, and adoption of frameworks like the Triple Bottom Line and SDGs. This study enriches understanding of sustainability integration by clarifying obstacles and providing actionable guidance for organizations pursuing sustainable outcomes.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Sustainability Integration, Organizational Barriers, Sustainable Leadership, Supply Chain Sustainability, Strategic Frameworks.\"\/>Sustainability Integration, Organizational Barriers, Sustainable Leadership, Supply Chain Sustainability, Strategic Frameworks.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2025\/JETIMM_V02_2025_162.pdf\"\/><a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2025\/JETIMM_V02_2025_162.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2025\/JETIMM_V02_2025_162.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Towards the Sustainable Organization: Challenges and Barriers to Sustainability Integration Author(s) Marjan ENTEKHABI. Classification JEL Q01, Q56, L21, M14, M16. Abstract This integrative review explores primary barriers to embedding sustainability in organizational operations globally and proposes practical solutions to advance sustainable practices. It identifies key challenges and effective strategies &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[32],"tags":[],"coauthors":[18],"class_list":["post-1118","post","type-post","status-publish","format-standard","hentry","category-jetimm_2025"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1118"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1118\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1118\/revisions\/1119"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1118"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}