{"id":1189,"date":"2026-03-31T22:25:44","date_gmt":"2026-03-31T19:25:44","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=1189"},"modified":"2026-03-31T22:25:44","modified_gmt":"2026-03-31T19:25:44","slug":"enhancing-brand-strategy-efficiency-for-economic-publications-through-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=1189","title":{"rendered":"Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis\"\/>Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author(s)<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Florinela Leti\u021bia MUR\u0102RESCU\"\/>Florinela Leti\u021bia MUR\u0102RESCU<\/span><\/span>\n<\/p>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2026\/03\/31\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"1\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"32\"\/><meta name=\"citation_lastpage\" content=\"46\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31.\"\/>M31.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"Although consumer behavior and the unfavorable economic context have led to significant losses in the media market for printed products, a new opportunity, provided by online channels through digital publications, brings a significant year-on-year increase in revenue and number of customers. The ongoing process of digitalization and the migration of content toward online channels, are transforming companies\u2019 business models. This study explores the leading Romanian economic magazines to identify strategic insights that can optimize the branding strategy of new or already established economic publications. In order to investigate the current state of economic magazine\u2019s brand and their digitalization process, the study uses online observation of social media platforms and competitors\u2019 official websites in order to evaluate strategies related to branding and the marketing mix. The main trends identified include the use of content marketing and the development of customer loyalty through free content offered on magazines\u2019 websites and social media channels, as well as through subscription models. However, the communication strategy is not integrated across all channels for all magazines. Additionally, competitors\u2019 visual identities reveal common elements, such as the use of similar color schemes and a preference for associative and descriptive brand names. These finding imply a need for efficient strategies regarding proper branding and integrated communication. The results contribute to the theoretical framework of niche branding strategies and the knowledge resulted are useful for shareholders involved in the media market as they require proper guidance for brand development and business growth.\"\/>Although consumer behavior and the unfavorable economic context have led to significant losses in the media market for printed products, a new opportunity, provided by online channels through digital publications, brings a significant year-on-year increase in revenue and number of customers. The ongoing process of digitalization and the migration of content toward online channels, are transforming companies\u2019 business models. This study explores the leading Romanian economic magazines to identify strategic insights that can optimize the branding strategy of new or already established economic publications. In order to investigate the current state of economic magazine\u2019s brand and their digitalization process, the study uses online observation of social media platforms and competitors\u2019 official websites in order to evaluate strategies related to branding and the marketing mix. The main trends identified include the use of content marketing and the development of customer loyalty through free content offered on magazines\u2019 websites and social media channels, as well as through subscription models. However, the communication strategy is not integrated across all channels for all magazines. Additionally, competitors\u2019 visual identities reveal common elements, such as the use of similar color schemes and a preference for associative and descriptive brand names. These finding imply a need for efficient strategies regarding proper branding and integrated communication. The results contribute to the theoretical framework of niche branding strategies and the knowledge resulted are useful for shareholders involved in the media market as they require proper guidance for brand development and business growth.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Marketing magazines, niche marketing, competitor analysis, branding strategy.\"\/>Marketing magazines, niche marketing, competitor analysis, branding strategy.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2026\/JETIMM_V01_2026_174.pdf\"\/><a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2026\/JETIMM_V01_2026_174.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2026\/JETIMM_V01_2026_174.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis Author(s) Florinela Leti\u021bia MUR\u0102RESCU Classification JEL M31. Abstract Although consumer behavior and the unfavorable economic context have led to significant losses in the media market for printed products, a new opportunity, provided by online channels through digital publications, brings &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[33],"tags":[],"coauthors":[18],"class_list":["post-1189","post","type-post","status-publish","format-standard","hentry","category-jetimm_2026"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1189"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":1190,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1189\/revisions\/1190"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1189"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}