{"id":1193,"date":"2026-06-08T11:37:12","date_gmt":"2026-06-08T08:37:12","guid":{"rendered":"https:\/\/www.etimm.ase.ro\/?p=1193"},"modified":"2026-06-09T11:38:14","modified_gmt":"2026-06-09T08:38:14","slug":"leading-innovation-through-speech-a-sentiment-based-analysis-of-eu-innovation-strategies","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=1193","title":{"rendered":"Leading Innovation through Speech: A Sentiment-Based Analysis of EU Innovation Strategies"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Leading Innovation through Speech: A Sentiment-Based Analysis of EU Innovation Strategies\"\/>Leading Innovation through Speech: A Sentiment-Based Analysis of EU Innovation Strategies<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author(s)<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Ana-Maria TORJESCU\"\/>Ana-Maria TORJESCU<\/span><\/span>\n<\/p>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2026\/06\/08\"\/><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"\/><meta name=\"citation_volume\" content=\"1\"\/><meta name=\"citation_issue\" content=\"1\"\/><meta name=\"citation_firstpage\" content=\"56\"\/><meta name=\"citation_lastpage\" content=\"64\"\/><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"\/><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"\/><meta name=\"citation_issn\" content=\"2537-5865\"\/><\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"A10, M00, O30.\"\/>A10, M00, O30.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"Innovation represents a cornerstone of competitiveness and growth in today\u2019s complex global landscape. While the European Union has positioned itself as a strong advocate for innovation, less attention has been paid to how its leaders communicate this agenda and frame strategies for fostering innovation. This study conducts a sentiment-based analysis of three key speeches: Ursula von der Leyen\u2019s 2021 inauguration speech of the European Innovation Council, Iliana Ivanova\u2019s 2024 Research and Innovation Week speech, and the Ekaterina Zaharieva\u2019s 2025 Research and Innovation Days speech. Using Python-based tools, the analysis applies keyword frequencies, polarity\u2013subjectivity indices, and the NRC Emotion Lexicon to capture the tone and emotional framing of these speeches. Findings show consistently positive and future-oriented speech, with trust and anticipation as dominant emotions. Variation emerges by role: presidential speeches emphasize credibility, commissioners\u2019 speeches highlight inclusivity and inspiration, balance optimism with caution. The study demonstrates how sentiment analysis enriches understanding of innovation communication, positioning speeches as strategic tools for sensegiving, legitimacy-building, and EU identity construction.\"\/>Innovation represents a cornerstone of competitiveness and growth in today\u2019s complex global landscape. While the European Union has positioned itself as a strong advocate for innovation, less attention has been paid to how its leaders communicate this agenda and frame strategies for fostering innovation. This study conducts a sentiment-based analysis of three key speeches: Ursula von der Leyen\u2019s 2021 inauguration speech of the European Innovation Council, Iliana Ivanova\u2019s 2024 Research and Innovation Week speech, and the Ekaterina Zaharieva\u2019s 2025 Research and Innovation Days speech. Using Python-based tools, the analysis applies keyword frequencies, polarity\u2013subjectivity indices, and the NRC Emotion Lexicon to capture the tone and emotional framing of these speeches. Findings show consistently positive and future-oriented speech, with trust and anticipation as dominant emotions. Variation emerges by role: presidential speeches emphasize credibility, commissioners\u2019 speeches highlight inclusivity and inspiration, balance optimism with caution. The study demonstrates how sentiment analysis enriches understanding of innovation communication, positioning speeches as strategic tools for sensegiving, legitimacy-building, and EU identity construction.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><br \/>\n<\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Innovation, sentiment analysis, European Union, python, speech.\"\/>Innovation, sentiment analysis, European Union, python, speech.<\/span><\/span>\n<\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2026\/JETIMM_V01_2026_179.pdf\"\/><a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2026\/JETIMM_V01_2026_179.pdf\" target=\"_blank\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><br \/>\n<\/h4>\n<p>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"https:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2026\/JETIMM_V01_2026_179.ris\" target=\"_blank\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span>\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Leading Innovation through Speech: A Sentiment-Based Analysis of EU Innovation Strategies Author(s) Ana-Maria TORJESCU Classification JEL A10, M00, O30. Abstract Innovation represents a cornerstone of competitiveness and growth in today\u2019s complex global landscape. While the European Union has positioned itself as a strong advocate for innovation, less attention has &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[33],"tags":[],"coauthors":[18],"class_list":["post-1193","post","type-post","status-publish","format-standard","hentry","category-jetimm_2026"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1193"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1193\/revisions"}],"predecessor-version":[{"id":1194,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/1193\/revisions\/1194"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1193"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}