{"id":520,"date":"2018-11-30T11:53:59","date_gmt":"2018-11-30T08:53:59","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=520"},"modified":"2021-10-20T11:55:01","modified_gmt":"2021-10-20T08:55:01","slug":"global-marketing-strategies-of-innovative-clusters-creating-self-sustained-ecosystems","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=520","title":{"rendered":"Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems\">Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Bistra VASSILEVA\">Bistra VASSILEVA<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2018\/11\/30\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"252\"><meta name=\"citation_lastpage\" content=\"262\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31, L10.\">M31, L10.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"Innovation through creation, diffusion and use of knowledge has become a key driver of economic growth and provides part of the response to many new societal challenges. However, the determinants of innovation performance have changed in a globalizing knowledge-based economy (OECD, 2001). Innovation results from increasingly complex interactions at local, national and global level among various types of stakeholders \u2013 business entities, universities, research institutions, public authorities, etc., clusters being an opportunity for its development. This paper examines international marketing strategies of innovative clusters aimed at creating self-sustained ecosystems from systems theory point of view. The evolution of the original concept of \u2018business clusters\u2019 proposed by Michael Porter (1990) is presented as theoretical background. The notion of innovative clusters as drivers of national innovation systems is considered focusing on the concept of clusters of innovation. The research examines the development of regional ecosystems (Black Sea Region) and their global marketing strategies. The results of a survey of cluster managers from Black Sea Region counties are presented. The empirical contribution comes from the unique comparative data from innovative clusters in five countries and various industries, but at different stages of economic development and positioning in the global marketplace. The author focuses on the dynamics of innovative clusters and the role of knowledge and technology transfer in self-sustained ecosystems.\">Innovation through creation, diffusion and use of knowledge has become a key driver of economic growth and provides part of the response to many new societal challenges. However, the determinants of innovation performance have changed in a globalizing knowledge-based economy (OECD, 2001). Innovation results from increasingly complex interactions at local, national and global level among various types of stakeholders \u2013 business entities, universities, research institutions, public authorities, etc., clusters being an opportunity for its development. This paper examines international marketing strategies of innovative clusters aimed at creating self-sustained ecosystems from systems theory point of view. The evolution of the original concept of \u2018business clusters\u2019 proposed by Michael Porter (1990) is presented as theoretical background. The notion of innovative clusters as drivers of national innovation systems is considered focusing on the concept of clusters of innovation. The research examines the development of regional ecosystems (Black Sea Region) and their global marketing strategies. The results of a survey of cluster managers from Black Sea Region counties are presented. The empirical contribution comes from the unique comparative data from innovative clusters in five countries and various industries, but at different stages of economic development and positioning in the global marketplace. The author focuses on the dynamics of innovative clusters and the role of knowledge and technology transfer in self-sustained ecosystems.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"innovative clusters, ecosystem approach, global marketing strategy.\">innovative clusters, ecosystem approach, global marketing strategy.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2018\/ETIMM_V01_2018_84.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2018\/ETIMM_V01_2018_84.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2018\/ETIMM_V01_2018_84.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems Author Bistra VASSILEVA Classification JEL M31, L10. Abstract Innovation through creation, diffusion and use of knowledge has become a key driver of economic growth and provides part of the response to many new societal challenges. However, the determinants of innovation &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[22],"tags":[],"coauthors":[18],"class_list":["post-520","post","type-post","status-publish","format-standard","hentry","category-jetimm_2018"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=520"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/520\/revisions"}],"predecessor-version":[{"id":521,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/520\/revisions\/521"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=520"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}