{"id":548,"date":"2019-11-30T18:02:13","date_gmt":"2019-11-30T15:02:13","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=548"},"modified":"2021-10-26T18:02:56","modified_gmt":"2021-10-26T15:02:56","slug":"studying-the-digital-marketing-strategy-through-big-data-in-banking-sector","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=548","title":{"rendered":"Studying the Digital Marketing Strategy through Big Data in Banking Sector"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Studying the Digital Marketing Strategy through Big Data in Banking Sector\">Studying the Digital Marketing Strategy through Big Data in Banking Sector<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Ionu\u021b-Adrian Mosescu\">Ionu\u021b-Adrian Mosescu, <meta name=\"citation_author\" content=\"\u0218tefan-Claudiu C\u0103escu\">\u0218tefan-Claudiu C\u0103escu, <meta name=\"citation_author\" content=\"Florina Botezatu\">Florina Botezatu, <meta name=\"citation_author\" content=\"Raluca-Giorgiana Chivu\">Raluca-Giorgiana Chivu<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2019\/11\/30\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"107\"><meta name=\"citation_lastpage\" content=\"115\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31\">M31<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"Along with the development of the Internet and IT technologies, there were noted changes in Digital Marketing Strategy also in Banking Sector. Until recent times, the customers have not had access to a wealth of information about a particular financial product, nor a wide range of financial products available from which to choose at the time of purchase. Thus, until a commercial product was purchased, the buyer went through several stages of the buying process. Banks made real efforts to understand their customers better, why they choose certain financial products, and what their needs are. Researches, tests, and studies were conducted on customers behavior, for the banks to be able to deliver financial products and services that matched the expectations of its customers so that they can be satisfied. But now, in a century of speed and permanent change, more and more customers use the internet in all daily activities from work to leisure activities, social networking, information, shopping and perform banking transactions. These online activities are recorded as datasets and become parts from the Big Data technology. Using the Big Data technology both customers will be able to find the right financial product or desired information, and the Bank to better understand their customer\u2019s behavior and thus better address digital marketing campaigns.\">Along with the development of the Internet and IT technologies, there were noted changes in Digital Marketing Strategy also in Banking Sector. Until recent times, the customers have not had access to a wealth of information about a particular financial product, nor a wide range of financial products available from which to choose at the time of purchase. Thus, until a commercial product was purchased, the buyer went through several stages of the buying process. Banks made real efforts to understand their customers better, why they choose certain financial products, and what their needs are. Researches, tests, and studies were conducted on customers behavior, for the banks to be able to deliver financial products and services that matched the expectations of its customers so that they can be satisfied. But now, in a century of speed and permanent change, more and more customers use the internet in all daily activities from work to leisure activities, social networking, information, shopping and perform banking transactions. These online activities are recorded as datasets and become parts from the Big Data technology. Using the Big Data technology both customers will be able to find the right financial product or desired information, and the Bank to better understand their customer\u2019s behavior and thus better address digital marketing campaigns.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Big Data technology, Digital Marketing, customer behavior, customer experience, financial product.\">Big Data technology, Digital Marketing, customer behavior, customer experience, financial product.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2019\/ETIMM_V01_2019_64.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2019\/ETIMM_V01_2019_64.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2019\/ETIMM_V01_2019_64.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Studying the Digital Marketing Strategy through Big Data in Banking Sector Author Ionu\u021b-Adrian Mosescu, \u0218tefan-Claudiu C\u0103escu, Florina Botezatu, Raluca-Giorgiana Chivu Classification JEL M31 Abstract Along with the development of the Internet and IT technologies, there were noted changes in Digital Marketing Strategy also in Banking Sector. Until recent times, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[23],"tags":[],"coauthors":[18],"class_list":["post-548","post","type-post","status-publish","format-standard","hentry","category-jetimm_2019"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=548"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/548\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/548\/revisions\/549"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=548"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}