{"id":628,"date":"2020-08-31T18:46:50","date_gmt":"2020-08-31T15:46:50","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=628"},"modified":"2021-10-26T18:47:31","modified_gmt":"2021-10-26T15:47:31","slug":"the-impact-of-covid-19-pandemic-on-romanian-modern-grocery-retailers","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=628","title":{"rendered":"The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers\">The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"Andreea Elena Str\u0103til\u0103 (Irimia)\">Andreea Elena Str\u0103til\u0103 (Irimia), <meta name=\"citation_author\" content=\"Mihai Mehedin\u021bu\">Mihai Mehedin\u021bu<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2020\/08\/31\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"122\"><meta name=\"citation_lastpage\" content=\"131\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"L81, M31.\">L81, M31.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"The purpose of this paper is to see how Romanian modern grocery retailers have been impacted during COVID-19 outbreak and how should they respond to the new customer behavior changes. The literature review reveals previous findings regarding consumer behavior changes during SARS and MERS epidemic, poor recent findings about COVID-19 outbreak impact, the premises and disruptions that could predict a possible new crisis  in the next future of retailing and the strategies adopted by grocery retailers during past crisis. The paper also presents a case study research made on 4 international retail chains that are operating in Romanian modern grocery retailing sector, based on their Facebook communication during Covid-19 outbreak. Finally, are presented the conclusions and recommendations. The research finds the new customer expectations during a stressful and anxious period caused by going out restrictions and reveals the main attributes that could influence people engagement on the selected retailers Facebook pages and where to shop decision. This study is an important tool for practitioners in order to be proactive and gain competitive advantage by enhancing the communication on Facebook, in a specific period that may precede a crisis but also because it is not known when it will end.\">The purpose of this paper is to see how Romanian modern grocery retailers have been impacted during COVID-19 outbreak and how should they respond to the new customer behavior changes. The literature review reveals previous findings regarding consumer behavior changes during SARS and MERS epidemic, poor recent findings about COVID-19 outbreak impact, the premises and disruptions that could predict a possible new crisis  in the next future of retailing and the strategies adopted by grocery retailers during past crisis. The paper also presents a case study research made on 4 international retail chains that are operating in Romanian modern grocery retailing sector, based on their Facebook communication during Covid-19 outbreak. Finally, are presented the conclusions and recommendations. The research finds the new customer expectations during a stressful and anxious period caused by going out restrictions and reveals the main attributes that could influence people engagement on the selected retailers Facebook pages and where to shop decision. This study is an important tool for practitioners in order to be proactive and gain competitive advantage by enhancing the communication on Facebook, in a specific period that may precede a crisis but also because it is not known when it will end.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Modern grocery retailers, COVID-19 pandemic, Facebook communication, Consumer behavior.\">Modern grocery retailers, COVID-19 pandemic, Facebook communication, Consumer behavior.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_56.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_56.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_56.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers Author Andreea Elena Str\u0103til\u0103 (Irimia), Mihai Mehedin\u021bu Classification JEL L81, M31. Abstract The purpose of this paper is to see how Romanian modern grocery retailers have been impacted during COVID-19 outbreak and how should they respond to the new &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[24],"tags":[],"coauthors":[18],"class_list":["post-628","post","type-post","status-publish","format-standard","hentry","category-jetimm_2020"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=628"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/628\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/628\/revisions\/629"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=628"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}