{"id":640,"date":"2020-08-31T19:55:29","date_gmt":"2020-08-31T16:55:29","guid":{"rendered":"http:\/\/www.etimm.ase.ro\/?p=640"},"modified":"2021-10-26T19:56:18","modified_gmt":"2021-10-26T16:56:18","slug":"exploring-the-influence-of-green-transparency-on-the-purchase-intention-of-green-products","status":"publish","type":"post","link":"https:\/\/www.etimm.ase.ro\/?p=640","title":{"rendered":"Exploring the Influence of Green Transparency on the Purchase Intention of Green Products"},"content":{"rendered":"<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Title<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_title\" content=\"Exploring the Influence of Green Transparency on the Purchase Intention of Green Products\">Exploring the Influence of Green Transparency on the Purchase Intention of Green Products<\/span><\/span><\/p>\n<h4>\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><strong>Author<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-size:12px;\"><span style=\"font-family: georgia,serif;\"><meta name=\"citation_author\" content=\"GEN LI\">GEN LI, <meta name=\"citation_author\" content=\"Amir Homayounfard\">Amir Homayounfard, <meta name=\"citation_author\" content=\"Maged A A Ali\">Maged A A Ali<\/span><\/span><\/p>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_publication_date\" content=\"2020\/08\/31\"><meta name=\"citation_journal_title\" content=\"Journal of Emerging Trends in Marketing and Management\"><meta name=\"citation_volume\" content=\"I\"><meta name=\"citation_issue\" content=\"1\"><meta name=\"citation_firstpage\" content=\"182\"><meta name=\"citation_lastpage\" content=\"193\"><meta name=\"citation_place_published\" content=\"Bucharest, Romania\"><meta name=\"citation_publisher\" content=\"The Bucharest University of Economic Studies Publishing House\"><meta name=\"citation_issn\" content=\"2537-5865\"><\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Classification JEL <\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_classification_jel\" content=\"M31.\">M31.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Abstract<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_abstract\" content=\"The issue of greenwashing has raised consumers\u2019 suspicion towards green brands and created a negative impact on the authenticity of green brands (Chen and Chang, 2013). There has also been a growing demand for green brand authenticity at a broader level, which has become an essential criteria for choosing green brands (Beverland and Farrelly, 2010; Ewing, Allen and Ewing, 2012). Prior research has explored different dimensions of brand authenticity within different contexts including fashion (Choi et al., 2015) and fast moving consuming goods (FMCG) (Beverland, 2006). Different capacities of brand authenticity including brand extension authenticity (Spiggle, Nguyen and Caravella, 2012), consumer-brand authenticity (Napoli, Dickinson, Beverland and Farrelly, 2014), and service brand authenticity (Daugstad and Kirchengast, 2013) have also been explored. Despite recent development of the prior literature, our understanding of green brand authenticity with regards to consumers\u2019 purchase intention remains limited. This study seeks to gain insights into the puzzle of green brand authenticity and its influence on consumers\u2019 purchase intention. It contributes to the extant body of the literature by providing an authenticity perspective for understanding consumers\u2019 response to green brands. Building on theory of planned behavior, our framework will explore the impact of green brand transparency on the green brand authenticity.\">The issue of greenwashing has raised consumers\u2019 suspicion towards green brands and created a negative impact on the authenticity of green brands (Chen and Chang, 2013). There has also been a growing demand for green brand authenticity at a broader level, which has become an essential criteria for choosing green brands (Beverland and Farrelly, 2010; Ewing, Allen and Ewing, 2012). Prior research has explored different dimensions of brand authenticity within different contexts including fashion (Choi et al., 2015) and fast moving consuming goods (FMCG) (Beverland, 2006). Different capacities of brand authenticity including brand extension authenticity (Spiggle, Nguyen and Caravella, 2012), consumer-brand authenticity (Napoli, Dickinson, Beverland and Farrelly, 2014), and service brand authenticity (Daugstad and Kirchengast, 2013) have also been explored. Despite recent development of the prior literature, our understanding of green brand authenticity with regards to consumers\u2019 purchase intention remains limited. This study seeks to gain insights into the puzzle of green brand authenticity and its influence on consumers\u2019 purchase intention. It contributes to the extant body of the literature by providing an authenticity perspective for understanding consumers\u2019 response to green brands. Building on theory of planned behavior, our framework will explore the impact of green brand transparency on the green brand authenticity.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Keywords<\/strong><\/span><\/span><\/h4>\n<p style=\"text-align: justify;\">\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><meta name=\"citation_Keywords\" content=\"Green brand, brand authenticity, purchase intention, green transparency, theory of planned behavior.\">Green brand, brand authenticity, purchase intention, green transparency, theory of planned behavior.<\/span><\/span><\/p>\n<h4>\n<span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Full Text: <meta name=\"citation_pdf_url\" content=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_65.pdf\"><a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_65.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(0, 0, 205);\">download pdf<\/span><\/a><\/strong><\/span><\/span><\/h4>\n<p><span style=\"font-family:georgia,serif;\"><span style=\"font-size:12px;\"><strong>Cite: <a href=\"http:\/\/www.etimm.ase.ro\/RePEc\/aes\/jetimm\/2020\/ETIMM_V01_2020_65.ris\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: rgb(255, 0, 0);\">download citation<\/span><\/a> (for EndNote, Reference Manager, ProCite)<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title Exploring the Influence of Green Transparency on the Purchase Intention of Green Products Author GEN LI, Amir Homayounfard, Maged A A Ali Classification JEL M31. Abstract The issue of greenwashing has raised consumers\u2019 suspicion towards green brands and created a negative impact on the authenticity of green brands (Chen &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[24],"tags":[],"coauthors":[18],"class_list":["post-640","post","type-post","status-publish","format-standard","hentry","category-jetimm_2020"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=640"}],"version-history":[{"count":1,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/640\/revisions"}],"predecessor-version":[{"id":641,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=\/wp\/v2\/posts\/640\/revisions\/641"}],"wp:attachment":[{"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=640"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.etimm.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}